ADWEEK and the Mullen agency create excellent awareness for themselves through the Super Bowl and their use of social media.
ADWEEK’s video generated over 60,000 views in 1.5 days. There were over 47,000 Tweets that used #brandbowl hashtag and over 18,000 people who visited their site during game night. Not bad exposure for Mullen.
In case you missed them, this Adweek.com video provides the ‘Readers Digest’ version of the 2011 Superbowl Ads, a quick look through all 61 adds in 2 minutes.
For another recap of the Super Bowl Ads, check out Brand Bowl 2011, created by Mullen, a Boston-based advertising and social media agency, and Radian6, a leader in social media measurement and engagement.
Brand Bowl was built to gauge public reaction to the brands advertising during the Super Bowl. By monitoring Twitter, we can measure people’s opinions and rank the brands accordingly. The brand with the top “Brand Bowl score” on Sunday night will be the winner of Brand Bowl 2011, and is allowed to date the head cheerleader.
Which ad was voted #1? Check out the overall winning ad and the runner’s up by clicking on this link: Brand Bowl 2011
You might also care to read this article about the Brand Bowl 2011, “Brand Bowl makes a run at social media metrics for advertising“, some additional exposure for Mullen and their Brand Bowl partners.