Archives for February 2011

The Future of Display Technology for Ad Agency New Business

Imagine the impact upon the ad industry by high-technology, available in the near future, with display glass at the center of it.

“More companies are incorporating technology into their marketing to make their promotions stand out. The changes are upending the ad business and forcing consumers to engage with pitches in new ways. Think virtual test-drives of cars and storefronts that let consumers interact with the screen.”  –  Suzanne Vrancia, Wall Street Journal

Corning is the world leader in glass technology.  … Continue reading

7 Key Digital Trends for 2011 for Ad Agency New Business

What are you doing to prepare your agency for the digital revolution?

Rising to meet the escalating demands for digital, a lot of agencies are now requiring that almost all of their employees develop digital skills. According to a recent Wall Street Journal article,  the bigger agencies are spending roughly $750,000 to $1.5 million on digital training programs this year.

Founded in 1996, eMarketer, with its articles, charts and analysis, provides a whole library of resources for ad agencies wanting to keep up with the latest trends and best practices.

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28 Stimulating Digital and Social Media Marketing Quotes

inspirational digital and social media quotes

Write something memorable that stands out and provides inspiration to others.

I’m reading constantly and often find and keep the most memorable quotes from my daily reading. Here’s a collection that I thought would be of interest as they relate specifically to digital and social media marketing. I hope you find inspiration to spark for your own creativity to write something memorable.

Here are my favorite digital and social media marketing quotes:

  1. “There’s never been a better time to be in advertising, and there’s never been a worse time.” – Aaron Reitkopf, North American CEO of digital agency Profero
  2. “We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.” –  Pierre Omidyar, founder, eBay
  3. “The Internet has been the most fundamental change during my lifetime and for hundreds of years.” – Rupert Murdoch, media mogul
  4. “Online advertising doesn’t have to be a “wild west.” – Benjamin Edelman, Harvard Business School
  5. “Imagine a world in which every single person on the planet is given free access to the sum of all human knowledge.” –  Jimmy Wales, founder, Wikipedia
  6. “Social media is a savior not a nemesis, an asset not a liability, a time saver not a time killer for ad agency new business” – Michael Gass, new business consultant for advertising agencies
  7. “In the 21st century, the database is the marketplace.” – Stan Rapp, MRM Partners Worldwide
  8. “Content Doesn’t Win.
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Twitter Study Provides Data for Ad Agency New Business

Understanding how your prospects are using Twitter and what personal data they are willing to share can boost its use for ad agency new business.

Sysomos is the leading provider of social media monitoring and analytics technology. They have analyzed more than a billion tweets generated by over 20 million Twitter users in 2010. This included bio, website address and location information (both textual and lat / long) disclosed in their profile pages to see how many details Twitter users were divulging.… Continue reading

Chris Brogan: The Future of Media

To create new business opportunities for your agency, it is imperative to stay ahead of your clients and be aware of the possibilities of media in the  near future.

It is the people who figure out how to work simply in the present, rather than the people who mastered the complexities of the past, who get to say what happens in the future.” Clay Shirky

Chris Brogan was an early adopter of social media. I learned a great deal from him when I launched my consultancy through social media back in 2007.… Continue reading

Jay Baer’s The NOW Revolution: Making Your Business Smarter, Faster and More Social

This book is a must read for companies on how to stay up and adapt to the furious pace of new communication technology that impacts business.

A study by IBM stressed that we were going to see more changes that impact the way we do business within the next five years than we have seen in the previous 50.  The NOW Revolution is an essential book that will change your thinking on how your business needs to adapt.… Continue reading

Engage Prospects In Twitter for Ad Agency New Business

How to engage Twitter with purpose and intention for agency new business.

I currently have over 100,000 Twitter followers of my two Twitter accounts @MichaelGass and @FuelLines.  Twitter is the leading traffic generator to my blog Fuel Lines. Out of 30,000 + monthly page views, Twitter easily delivers more than half of my blog’s traffic.

Twitter, like SEO, also delivers highly targeted traffic to my blog.  My tweets are specific to a clearly defined audience, ad agencies.… Continue reading

ADWEEK.COM: All 61 Ads from Super Bowl 2011 in 2 Minutes

ADWEEK and the Mullen agency create excellent awareness for themselves through the Super Bowl and their use of social media.

ADWEEK’s video generated over 60,000 views in 1.5 days. There were over 47,000 Tweets that used #brandbowl hashtag and over 18,000 people who visited their site during game night. Not bad exposure for Mullen.

In case you missed them, this Adweek.com video provides the ‘Readers Digest’ version of the 2011 Superbowl Ads, a quick look through all 61 adds in 2 minutes.… Continue reading

5 Ways Ad Agency Blogs Can Produce Significant Traffic for New Business

Your ad agency’s blog can become one of the most important tools for new business.

A blog is certainly the most critical component to fuel agency new business through social media. How? As a powerful traffic generator. Traffic = leads and leads = new business opportunities.

In a survey of business technology marketing executives by the research firm MarketingSherpa, blogs were voted the No. 4 tool for generating sales leads.

Your blog has the potential to create more web traffic than your agency’s website ever could.… Continue reading

Try A Niche Blog for Ad Agency New Business

a niche blog for ad agency new business

There are many agency blogs out there, if  you don’t go niche, you won’t be able to break out of the crowd.

If you look at all the ad agency blogs out there, most are far to general. Readers are left with thousands of blogs about the same thing. No particular niche, no point of differentiation. The blogging space becomes overcrowded by generalists. There are no experts, no leaders and an agency’s blog gets  lost in a crowd of sameness.… Continue reading