Fueling Ad Agency New Business
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These are the ad agency blogs submitted for the month of December. The winner will be included in the voting for Fuel Lines’ Ad Agency Blog of the Year:
To effectively use social media for business development, it is important to know who is using social media, how they are using it, what social media channels are being used, what goals are being pursued and tactics deployed that are providing measurable results.
More than 6,000 SmartBrief readers participated in a benchmarking study of social-media usage by business.… Continue reading
Park Howell, president of Park&Co, a full service agency that specializes in environmental marketing, provides a successful promotional campaign example for how he built awareness for his agency … by promoting its competition.
Arizona is trying to heal the P.R. black eye and business boycott created by its strict illegal immigration bill SB1070. Among other issues, the state is also battling a historic state deficit, lack of investment in education and nearly 10 percent unemployment.… Continue reading
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me
