Trends: Content Marketing Is Critical to Ad Agency New Business

social media survey new business

Content is the most important asset in using social media for ad agency new business.

In a RSW/US New Year Outlook Report, 77% of Agency Principals indicate that they plan on getting more aggressive on the agency new business front in 2011. “Networking” and “Social Media” are the top two ways agency principals state they’re going to “get aggressive.”

It’s great to know that agencies are planning to be more aggressive with their social media efforts. But please note that even more than technology, original content is the key to success.

According to a social media study by King Fish Media, HubSpot and Junta42, original content, both branded and expert, is by far the most employed tactic for social media.

“Next year [2011], marketers will need to rethink their approach to advertising and marketing and intensify their focus on creating magnetic content that will naturally attract consumers, rather than relying solely on the interruption model of advertising, which consumers are responding to less and less. Think pull vs. push.”  Geoff Ramsey, CEO, Co-Founder of eMarketer

Here are 10 Content Marketing resources that will provide you with some best content creation practices along with unique insights, practical advice and tips:

  1. Copyblogger: Content Marketing for Ad Agency New Business
  2. 10 Ways to Create An Ad Agency Blog That is Reader-Centric
  3. Using the Inverted Pyramid Style of Writing for Ad Agency New Business
  4. Use Brevity for Ad Agency New Business
  5. 6 Writing Tips to Make Your Ad Agency’s Blog Effective for New Business
  6. How to Write Your Ad Agency’s Blog
  7. 21 Blog Post Writing Tips for Ad Agency New Business
  8. 6 Simple Steps for Using Content Marketing to Attract Ad Agency New Business
  9. Let Hemingway improve your writing for ad agency new business
  10. The Four Great Laws of Copywriting for Ad Agency New Business

Some additional content resources that you might find helpful: Ad Agencies: 97 Articles on How To Write Effectively for the Social Web

Click on the following link for a downloadable copy of  the 2011 RSW/US New Year Outlook Report! or the study by King Fish Media, HubSpot and Junta42, 2010 Social Media Usage, Attitudes and Measurability: What Do Marketers Think?

About Michael Gass

Consultant | Trainer | Author | Speaker

Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.

He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development training and consulting services to advertising, digital, media and PR agencies.


  1. Appreciate the survey mention Michael and excellent point as to original content.


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