The agencies that win the most new business will have a differentiating position from their competitors.
In a recent blind ad agency new business survey I asked the question, Does your agency have a unique point of differentiation from competitors? Of the 430 agencies that answered the question, 76.8% (326) said that they did, 23.1% (98) said they did not.
I then asked, if you answered “yes”, please briefly describe. “how your agency is different from the rest.”… Continue reading