2011 Forecast: 100 Global Trends That Will Drive Consumer Behavior

Concise and helpful information for prospective clients regarding the trends that will impact consumer behavior in 2011 and positioning as an advertising leader for JWT.

JWT has released its sixth annual year-end forecast of key trends that will drive or significantly impact consumer behaviour in the year ahead. The result of quantitative, qualitative and desk research conducted throughout the year and pulling from the input of more than 50 trend-scouts around the world.  JWT is a believer in scoping out trends through its JWT Intelligence unit.

In their sixth annual year-end forecast of trends for the near future, technology is the overriding theme, driving many of our trends and at the center of others. The economy also continues to be a common thread. As a companion to their 88-page report, JWT created a 2-minute teaser video that gives a quick rundown of the top 10 trends for 2011.

Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries. They employ some 10,000 marketing professionals.

JWT consistently ranks among the top agency networks in the world and continues its dominant presence in the industry by staying on the leading edge—from producing the first-ever TV commercial in 1939 to developing award-winning branded content for brands such as Freixenet, Ford and HSBC.

Check out JWT”s slideshow of  ‘100 Things to Watch in 2011,’ or to download the presentation with fully functioning links, click here.

About Michael Gass

Consultant | Trainer | Author | Speaker

Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.

He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development training and consulting services to advertising, digital, media and PR agencies.


  1. I am starting from another place and time. I have
    not figured out what that exactly means. I would
    suggest that the following deserve some attention:
    markets are video games, the video game generationals,
    the next stage of product development, Brand deposits
    and withdraws, intersection hunting, improvisational
    enterprises, electronic nomads, mediasphere
    and facebook taking over the web.


    is quite amazing.

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