Archives for December 2010

2011 Forecast: 100 Global Trends That Will Drive Consumer Behavior

Concise and helpful information for prospective clients regarding the trends that will impact consumer behavior in 2011 and positioning as an advertising leader for JWT.

JWT has released its sixth annual year-end forecast of key trends that will drive or significantly impact consumer behaviour in the year ahead. The result of quantitative, qualitative and desk research conducted throughout the year and pulling from the input of more than 50 trend-scouts around the world.  JWT is a believer in scoping out trends through its JWT Intelligence unit.… Continue reading

What do ad agencies, Pomplamoose and Hyundai have in common with social media?

Social media stuff allows for endless opportunities for individual, small groups, businesses and of course, my favorite agency new business. It levels the playing field.

Thanks to social media, Jack Conte and Nataly Dawn are hitting the big time  with their videosong Christmas ads for Hyundai. A remake of  “Up On the Housetop” very similar their quirky pop videos they’ve been creating on YouTube since 2008. After hearing to one of their commercials I was smitten and searched for more of their material.… Continue reading

6 Reasons Why You Should Replace Your Paper Business Cards for Ad Agency New Business

The traditional method of networking with business cards is one of the most cost-effective means of marketing your agency but the online version provides greater opportunities for new business.

Online business cards allows an easier and more efficient way to share, receive, organize and even track your cards than their printed counterpart.  Online business card services are now providing programs that mimics the action of handing out a paper business card as close as possible. All that is needed to share your card is an email address.… Continue reading

4 Presentation Tips from Lee Iacocca for Ad Agency New Business

public speaking for ad agency new business

The former Chrysler CEO’s speech writing team provides some useful information for how ad agency executives can inspire their staffs, clients and prospective clients by the spoken word.

“Lee” Iacocca is an American businessman and pitchman, known for his revival of the Chrysler Corporation in the 1980s. He served as President and CEO from 1978 and additionally as chairman from 1979, until his retirement at the end of 1992. He is one of the most famous business people in the world

Iacocca’s business success—saving Chrysler and reinvigorating the American automobile industry in the 1980s—has also become a staple of B-school “case studies.” And most analysts agree a key ingredient—what Iacocca himself called “my most important management tool” —was the spoken word.

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Welt Branding: Fuel Lines’s Ad Agency Blog of the Month

“It is the people who figure out how to work simply in the present, rather than the people who mastered the complexities of the past, who get to say what happens in the future.Clay Shirky

Out of a list of 30 agency blogs, Cincinnati, Ohio agency, Welt Branding, has been chosen as Fuel Lines’s Ad Agency Blog of the Month for November. Their blog, Welt’s Weekly Smackdown! received 45% of the 179 votes cast.… Continue reading

16 of the Top Quotes from Fast Company’s The Future of Advertising

 

Highlighting an article that helps you gain a better perspective to the changes and challenges impacting the advertising industry as well as your agency’s ability to attract future new business.

As author Clay Shirky has said, “It is the people who figure out how to work simply in the present, rather than the people who mastered the complexities of the past, who get to say what happens in the future.

One of the richest and most important articles on advertising I’ve read this year was Fast Company’s,“The Future of Advertising.” I highly recommend it.… Continue reading

Fuel Lines’ Ad Agency Blog of the Month for November 2010

The following 30 agency blogs have been submitted for Fuel Lines’ Ad Agency Blog of the Month for November.

Review and vote for your favorite. The winner will be featured in Fuel Lines article and included in the voting for agency blog of the year.

Cast your VOTE by CLICKING HERE

The agency blogs submitted for the month of November:

  1. 5 to 9 Branding, Cameron Christopher Thomas Advertising, Denver, CO
  2. Bill’s B2 Blog, Mintz & Hoke Communications Group, Avon, CT
  3. Blogmaster 2000, mediaRif, Kaysville, UT
  4. Creative Triage, ABZ Design Group, Charlotte, NC
  5. Daily Axioms, Axiom Marketing, Bloomington, MN
  6. Digitally Approved, Fanscape Inc., Los Angeles, CA
  7. Emotivator, Emotive Brand, San Francisco, CA
  8. Energy Efficiency Marketing, Kelliher Samets Volk, Burlington, VT
  9. Engauge Blog, Atlanta, GA
  10. Fluid’s Big Idea Blog, Fluid Studio, Salt Lake City, UT
  11. Kelsey Pulse, Kelsey Advertising & Design, LaGrange, GA
  12. L&S Unscripted, Lawrence & Schiller, Sioux Falls, SD
  13. Marketing OC Blog, MarketingOC, Orange, CA
  14. MediaCom Beyond Advertising, MediaCom, London, UK
  15. Nology, Nology Media, Seattle, WA
  16. Oh no, not another agency blog, Brokaw Inc., Cleveland, OH
  17. Outside Voice, Origin Design + Communications, Whistler, B.C., Canada
  18. Overdrive eMarketing Blog, Overdrive Interactive, Boston, MA
  19. Priority Integrated Marketing Blog, Priority Integrated Marketing, Minneapolis, MN
  20. PubliGestion’s Bloggers’ Block, PubliGestion, Petion-Ville, Haiti
  21. Smart Marketing with Larry Weintraub, Fanscape, Inc., Los Angeles, CA
  22. Sparksheet, Spafax, Toronto, ON, Canada
  23. Spring Blog, Spring Advertising, Vancouver, BC, Canada
  24. The Green Detectives, Enviromedia, Austin, TX
  25. The Lead, Padilla Speer Beardsley, Minneapolis | New York
  26. Third Degree Creative, Third Degree Advertising & Communications, Oklahoma City, OK
  27. The Reach Blog, Reach Marketing, Irving, TX
  28. Trendspottings, NOISE, Milwaukee, WI
  29. We Think.
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QR Codes for Ad Agency New Business

 

Agencies need to stay ahead of the curve and have a better understanding of the power of digital codes with the  rising popularity of QR codes and the predicted boom for smart phone adoption rates.

QR Codes have great potential for advertisers and marketers. Though early, it is clear that they will also have great promise as a tool for ad agency new business.

According to Mashable, at least half of North Americans have been exposed to a digital barcode otherwise most popularly known as a QR code.

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Ad Agency CEO’s Blog – The Ad Contrarian

Social Media = transparency and you can’t be more transparent than ad agency CEO Bob Hoffman

Recently I was introduced to the blog, The Ad Contrarian, cranky opinions and advice from the CEO of a pretty big ad agency. Bob Hoffman the author is CEO of Hoffman/Lewis advertising in San Francisco and St. Louis. He is the author of the book by the same name, The Ad Contrarian. Bob has a growing following as one fan recently wrote, “Your no b.s., take-no-prisoners approach to our business is entertaining, informative, and spot-on…”

You see a personal side of Bob through his blog.  … Continue reading

Large Ad Agencies Coming Out of the Recession in Good Shape for New Business

recession and ad agency new business

 

Small to midsize ad agencies should take note of how the big agencies have reconfigured themselves to take advantage of the changing advertising landscape and make some changes of their own.

If you thought the big advertising agencies like Omnicom, the WPP Group, Interpublic (IPG), and Publicis are going the way of the dinosaur, you would be sadly mistaken. The demise of the big agencies has been widely perceived but is far from reality.Continue reading