A lot of agencies are out of tune with the business of advertising and that is disastrous for new business.
David Ogilvy, often called, “The Father of Advertising,” In 1962, Time called him “the most sought-after wizard in today’s advertising industry.” In this video Ogilvy offers some prophetic advise to ad agencies that is very relevant for today. A reminder that we are in the business of selling.
Ogilvy & Mather was built on David Ogilvy’s principles, that the function of advertising is to sell and that successful advertising for any product is based on information about its consumer. I have no doubt that Mr. Ogilvy would still be thriving in this new world of digital advertising and social media.
I highly recommend David Ogilvy’s book, Ogilvy on Advertising
Thank you for this. He could just as easily be giving this speech today, which is both exciting and sad, sad that direct response still too often plays second fiddle to general/creative advertisers and now with general agencies jumping on the digital bandwagon with metrics and analysis, they tend to act as if they still are ahead of direct response. It’s sad. But exciting because the widespread acceptance of the value of metrics is forcing knowledge vs “opining” of outcomes.
YOu are welcome Laurissa. I agree with you. Exciting and sad.
he was wrong though….
I agree. I would love to see him let loose on Social Media Marketing! (I enjoy your work Michael)