Attention Agencies: You provide a sweet target for your competition if you don’t practice what you preach and aren’t doing for yourself what you recommend for clients.
The McKinney agency, Durham, NC, recently created some positive press for themselves while creating a firestorm around some of the biggest advertising agencies websites.
Advertising Age, provided with McKinney’s review of agency’s websites, recently published the article, The World’s Worst Agency Websites (For IPhones and IPads).
David Teicher, for Advertising Age writes, “McKinney Art Director Nick Jones stumbled upon an unfortunate, albeit not surprising, byproduct of that: Some of the biggest agency websites are built on Adobe’s Flash and thus entirely inaccessible from iPhones and iPads.
Now, it’s probably no coincidence that Mr. Jones just happened to discover, and call attention to, this industry-wide failing, concurrent with McKinney’s own new site launch, which is built, according to Nick, so that you can “Swipe it on your iPad or click it in Internet Explorer.”
But the point remains: How can any agency expect to build out an emerging media practice and secure business in the growing mobile and tablet market, if their own mobile sites are unusable?
McKinney’s tactic unleveled the playing field in their favor creating a positive buzz, differentiating themselves from their competitors and generating significant traffic for their newly launched website: www.mckinney.com. From a new business perspective, they deserve kudos!
I’m sure the agencies that made McKinney’s list are already underway making the necessary changes to their sites.
Here are 10 full service and even digital agencies to make the list:
Reaching out to bloggers like myself on behalf of your agency:
I get invitations to review lots of agency stuff daily and I can’t respond to them all. Many of these emails are way to long for me to even consider reading.
Stephanie Sumner, VP/Director of Business Development for McKinney, did a splendid job in the way she reached out to me by email. She didn’t ask me for anything, but provided just enough information that would peak my interest.Her note was personal, concise copy with links to the relevant info. She made it easy for me to review and respond.
It takes more work to be brief but when you are the one inundated with emails it is much appreciated. Stephanie did the work on my behalf.
Kudos also to Mckinney’s art director, Nick Jones. Way-to-go in creating new business opportunities for your agency.
Additional articles regarding ad agency promotion:
- Ad Agency’s Super Bowl Party Generates National Attention
- “Mindsalt – Magic ‘09 Ball” Used to Promote Ad Agency
- The First of Five Ways to Promote Your Agency Using Social Media
- The Second of Five Ways to Promote Your Agency Using Social Media
- The Third of Five Ways to Promote Your Agency Using Social Media
- The Fourth of Five Ways to Promote Your Ad Agency Using Social Media
- The Fifth of Five Ways to Promote Your Agency Using Social Media
- Ad Agency Creates Online Film Festival on YouTube
- Social Media Marketing Map Used For Ad Agency’s New Business
- Promoting Your Ad Agency Using Twitter?
- Using Video to Promote Your Ad Agency