Another Texas advertising agency’s blog, Enviromedia Social Marketing in Austin, has been voted Fuel Lines’ Blog of the Month for August, by 29% of the votes cast. EnviroMedia formed in 1997 as the nation’s first full-service marketing firm focused solely on environmental and public health issues.
We’re considered champions of authentic green marketing and are leaders in behavior-changing social marketing campaigns that improve the environment and public health – Enviromedia Social Marketing
Called “The Green Detectives” in The Washington Times, agency principals Kevin Tuerff and Valerie Davis are thought leaders in authentic environmental marketing and sustainability issues. Both are columnists for EnvironmentalLeader.com. and regularly speak to groups across the country about public health and environmental issues.
Fuel Line’s Blog of the Month not only provides examples of agency blogs but it is an opportunity for agencies to showcase their blog and participation in social media, generating traffic and interest in their site.
Enviromedia Social Marketing will automatically be included in Fuel Line’s Ad Agency Blog of the Year.
How is your agency using a blog for your new business? Submit it for September’s blog of the month.
Ad agencies all need an integrated social media strategy if they are ever going to see the payoff from their participation in social media. An agency blog should be the central component. The place you can drive targeted online traffic through SEO, Twitter, email newsletters, Facebook and LinkedIn.
The blog becomes the “gateway” to your agency and the“face” of your agency. As important as it was to have an agency website, it is now equally important to have an agency blog.
But … having a blog isn’t something you check off your list of social media “to do list.” Nor is it a place to lead with agency capabilities and credentials. It must be of benefit to your audience. Here is a collection of agency blogging resources:
- Top 5 Benefits for Having an Agency Blog
- Top Ten Reasons Your Ad Agency Should Blog
- 10 Reasons Advertising Agencies Shouldn’t Blog
- 40 Ways to Take Your Ad Agency’s Blog to the Next Level
- How to Write Your Ad Agency’s Blog
- 25 Blog Post Ideas for Your Agency’s Blog