Archives for September 2010

The Only Rule That Really Matters When Presenting for Ad Agency New Business

boring ad agency presentations

Every agency presentation must be focused on capturing your audience’s ATTENTION and keeping it. It is the presentation rule that matters most.

A lot of agency presentations are nothing but recycled insights, predictable services, using the same agency speak, nothing note worthy or memorable for an audience who must be bored out of their minds. I wonder how much new business opportunities were squandered because of boring ad agency presentations.

If you want to reach your audience, you must have something significant to say which you are passionate about.

… Continue reading
Filed Under: Agency Pitches, Agency Presentations, Best Practices Tagged With: , , , , ,

10 Tips to Create a Consistent Ad Agency New Business Program

10 tips ad agency new business

Consistency is a key component to ad agency new business. Consistency is more important than perfection.

Your agency’s new business program must be sustainable at the times when your agency is at its busiest. Too often new business development is put on the back burner until existing business decreases and a downturn begins. That creates a roller coaster effect on your agency’s pipeline of prospects which impacts agency income and causes you to accept the wrong type of client, from the wrong pool of prospects which do not fit your agency’s strengths and core competencies.… Continue reading

Filed Under: Agency Leadership, New Business Tactics, New Business Tips, Time Management Tagged With: , , , , ,

The Top Advertising Agency Associations and Networks

Ad Agency Networks and Associations

A network of advertising agencies can improve your agency’s new business through collaboration, strategic alliances, and training.

Whenever I speak, I’m often asked to recommend an agency network. There were very few online sources that had collected this type of information in one place, so I decided to compile my own list that I hope you find helpful. I’ve included a brief synopsis of information, along with web links, contact information, and social media accounts for each.… Continue reading

Filed Under: Agency Leadership, Agency Networks Tagged With: , , , , , , , , , , , , , , , , , , , , , , ,

Ad Agencies: 10 Tips That Separates the Best From the Rest

the best advertising agencies

The agencies that win the most new business have a differentiating position from their competitors.

“Most managers invest their time and energy in trying to make their firms better, when in fact they should also be working to make their firms different” – From Positioning for Professionals

I had the privilege to attend a Tim Williams seminar, “What Separates the Best from the Rest,” when I was the new business director for a regional advertising agency.… Continue reading

Filed Under: Agency Leadership, Agency Positioning, Best Practices, New Business Trends Tagged With: , , , , ,

Ad Age: A List of the Worst Agency Websites for IPhones and IPads

Attention Agencies: You provide a sweet target for your competition if you don’t practice what you preach and aren’t doing for yourself what you recommend for clients.

The McKinney agency, Durham, NC, recently created some positive press for themselves while creating a firestorm around some of the biggest advertising agencies websites.

Advertising Age, provided with McKinney’s review of agency’s websites, recently published the article, The World’s Worst Agency Websites (For IPhones and IPads).

David Teicher, for Advertising Age writes, “McKinney Art Director Nick Jones stumbled upon an unfortunate, albeit not surprising, byproduct of that: Some of the biggest agency websites are built on Adobe’s Flash and thus entirely inaccessible from iPhones and iPads.

… Continue reading
Filed Under: Agency Leadership, Agency Promotion, New Business Tactics Tagged With: , , , , , ,

Resources for Successfully Pitching for Ad Agency New Business

If you want to win pitches for new business I would encourage you to be a constant student of public speaking.

Recently I wrote an article that received a lot of attention, “Steve Jobs: 10 Presentation Tactics for Ad Agency New Business.”

Every new business pitch should do three things: inform, educate and entertain.

This week my resource is a bit dated but can be just as helpful. I’d like to go back in time to the 1930’s, “Monroe’s motivated sequence,” is a technique for organizing persuasive speeches that is still in use today.… Continue reading

Filed Under: Agency Leadership, Agency Pitches, Best Practices Tagged With: , , , , , , ,

Enviromedia Social Marketing: Voted Best Agency Blog of the Month

Another Texas advertising agency’s blog, Enviromedia Social Marketing in Austin, has been voted Fuel Lines’ Blog of the Month for August, by 29% of the votes cast. EnviroMedia formed in 1997 as the nation’s first full-service marketing firm focused solely on environmental and public health issues.

We’re considered champions of authentic green marketing and are leaders in behavior-changing social marketing campaigns that improve the environment and public health – Enviromedia Social Marketing

Called “The Green Detectives” in The Washington Times, agency principals Kevin Tuerff and Valerie Davis are thought leaders in authentic environmental marketing and sustainability issues.… Continue reading

Filed Under: Agency Blogs Tagged With: , , , , ,

The Top 10 List of Articles for Fueling Ad Agency New Business Through Social Media

How to use social media as a channel for ad agency new business continues to be a hot topic with most agencies.

The articles below created the most appeal and traffic from readers for this past quarter.  Evidence that agencies still are very interested in social media and how to monetize it for themselves and for their clients.

Information that helps with agency presentations has also generated interest. An article on Steve Job’s presentation tactics led to 2,300 page views within an hour of being posted.… Continue reading

Filed Under: Agency Leadership, Fuel for Thought, New Business Trends, Social Media Tagged With: , , , ,

31 Examples of Agencies Active in Social Media

Review and decide which of these 31 agency blogs best understands and utilizes the popularity of social media.

The following agency blogs have been submitted to Fuel Lines. Review and vote for the best agency blog of the month. The winner will be featured on Fuel Lines throughout the month and included in the voting for agency blog of the year.

Cast your VOTE by Clicking Here

These are the ad agency blogs submitted for the month of August:

  1. 5 to 9 Branding, Cameron Christopher Thomas Advertising, Denver, CO
  2. 6 AM – Richard Edelman, Chicago, IL
  3. BBH Labs, NYC and London
  4. Bill’s B2 Blog, Mintz & Hoke Communications Group, Avon, CT
  5. Content to Commerce, Big Fuel, Manhattan, NY
  6. Digitally Approved, Fanscape Inc.,
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Filed Under: Agency Blogs Tagged With: , , , ,

5 Steps to Improve Your Ad Agency’s Blog for New Business

An agency blog that is a repository of helpful content can effectively attract a large number of prospective clients.

Here are 5 simple steps and suggestions to improve your agency’s blog as a major tool for fueling new business leads:

1. Creating

Each new blog post is a new opportunity for you to be found online by your best prospects. Some quick suggestions:

  • Write to a specific target audience and provide answers to their advertising/marketing challenges.
… Continue reading
Filed Under: Agency Blogs, Best Practices, Content Marketing, New Business Trends, Social Media Tagged With: , , , , , , ,
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