Every agency presentation must be focused on capturing your audience’s ATTENTION and keeping it. It is the presentation rule that matters most.
A lot of agency presentations are nothing but recycled insights, predictable services, using the same agency speak, nothing note worthy or memorable for an audience who must be bored out of their minds. I wonder how much new business opportunities were squandered because of boring ad agency presentations.
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If you want to reach your audience, you must have something significant to say which you are passionate about.