Forbes: 20 Best-Ever Social Media Campaigns

spark your agency's creativity

 Use these social media campaigns to ignite your agency’s creativity.

Forbes asked three experts to rank the 20 best-ever social media campaigns based on the success, execution and creativity of the campaigns. The three panelist included: David Berkowitz of the New York City agency 360i; Brandon Evans of the social marketing agency Mr. Youth in New York City and Michael Lebowitz of Big Spaceship, a digital ad shop in Brooklyn.

In October of 1994 three student filmmakers disappeared in the woods near Burkittsville, Maryland, while shooting a documentary … A year later their footage was found …

The Blair Witch Project was considered to be the best-ever social media campaigns, cost $22,000 to make the film and generated $249 million worldwide. Not a bad ROI.

Forbes list of the 20 best-ever social media campaigns:

  1. “The Blair Witch Project”
  2. Blendtec: ill It Blend?
  3. Old Spice: “Smell Like a Man, Man.”
  4. Burger King: “Subservient Chicken”
  5. Pepsi Refresh
  6. VW: “Fun Theory”
  7. OfficeMax: “Elf Yourself”
  8. Evian: “Roller Babies
  9. Ikea: “Facebook Showroom”
  10. Hotmail
  11. Whopper Sacrifice
  12. Target: “Bullseye Gives”
  13. Vitaminwater
  14. Smirnoff: “Tea Par-tay”
  15. The Dark Knight: Why So Serious?
  16. Quicksilver: “Dynamic Surfing”
  17. Cadbury: Gorilla
  18. BMW: “1 Series Graffit Contest”
  19. Bing/Farmville
  20. CareerBuilder: Monk-e-Mail

Read Victoria Taylor’s Forbes article, “The Best-Ever Social Media Campaigns”.

 Additional articles that may be of interest:


photo credit: Tc Morgan via photopin cc

About Michael Gass

Consultant | Trainer | Author | Speaker

Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.

He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development training and consulting services to advertising, digital, media and PR agencies.


  1. How glorious! “Best” has nothing to do with effecting any real action or change in the real world, but simply having successfully commanded attention, sometimes for only a brief moment. By these criteria a car wreck on the side of the road or a loud noise in an airport would also qualify. Silly.

  2. The Blair Witch Project made a fortune and for good reason; the film makers created a unique idea! Wonderful list of examples here, thanks for sharing with us!


  3. You are welcome Ryan. Thanks for taking the time to share your thoughts!

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