There is a paradigm shift for how new business is being acquired for small to mid-size ad agencies.
Innovation and creativity are important elements for any small to midsize ad agency. They are also critical for ad agency new business. They can set your agency apart from the pack.
Creativity Online provides excellent innovative examples to spark some creative ideas of your own. Just be sure that you use some of your agency’s creative moxie for business development.
Just in case you missed it, here’s the inspiring 2010 Creativity top 50.
Ad Age and Creativity’s fifth annual list of the most inspiring and innovative thinkers and doers from among advertising, marketing, designers, directors, entrepreneurs, and others who have made the largest impact upon all creative cultures. Be sure to check out : Ashton Kutcher, Mike Hughes, Linus Karlsson and Paul Malmstrom along with Ty Montague, Ian Tait.
- Sachin Agarwal and Garry Tan, Founders, Posterous
- Blaise Aguera y Arcas, Architect, Microsoft Live Labs
- Craig Allen, Art Director, and Eric Kallman, Copywriter, Wieden and Kennedy Portland
- Karin Dreijer Andersson, aka Fever Ray, Musical Artist
- Marco Arment, Lead Developer, Tumblr; Creator, Instapaper
- Kathryn Bigelow, Director
- Neill Blomkamp, Director, RSA
- Alex Bogusky, Chief Creative Insurgent, MDC
- James Cameron, Director
- Roy Choi, Mark Manguera, Founders, Kogi
- Damon Collins ECD, RKCR/Y
- Dennis Crowley and Naveen Selvedurai, Co-founders, Foursquare
- Andreas Dahlqvist, ECD, DDB Stockholm
- Bart Decrem CEO, Tapulous
- David Droga, Founder, Creative Chairman, Droga5
- Dave Eggers, Author, Founder, McSweeney’s
- Daniel Ek, Co-founder/CEO, Spotify
- James Farley, Group VP Global Marketing, Ford
- Cindy Gallop, Entrepreneur, Founder IfWeRanTheWorld.com
- Lady Gaga, Musical Artist
- Christian Haas, Creative Director/Associate Partner, Goodby, Silverstein & Partners
- James Hilton, Co-founder/CCO and Rei Inamoto CCO, AKQA
- Damon Horowitz, Co-founder, Chief Technology Officer, Aardvark
- Mike Hughes President, Martin Agency
- Jonathan Ive, Senior VP Industrial Design, Apple
- Jan Jacobs and Leo Premutico, Co-founders, Creative Directors, Johannes Leonardo
- Matt Jones, Director of Design, Berg
- Spike Jonze, Director, MJZ
- Linus Karlsson and Paul Malmstrom, co-founders/CCOs, Mother New York
- Ashton Kutcher, Founder, Katalyst
- Tom Kuntz, Director, MJZ
- Michael Lebowitz, Founder/CEO, Big Spaceship
- Carol Lim and Humberto Leon, Co-Founders, Opening Ceremony
- Pranav Mistry, PhD Candidate, MIT Media Lab
- Ty Montague, Co-president, CCO North America, JWT
- Tor Myhren, CCO, Grey New York
- Filip Nilsson creative director/chairman, Forsman & Bodenfors
- David Nobby Nobay, Creative Chairman, Droga5 Sydney
- Rob Reilly, Andrew Keller, Jeff Benjamin, ECDs, Crispin Porter Bogusky
- Eric Rodenbeck, Founder/Creative Director, Stamen Design
- Vivian Rosenthal, Jesse Seppi, Co-founders/Designers/Directors, Tronic
- Matt Ross, Creative Director; Matt Oxley, Head of Tech, Tribal DDB London
- Keith Schofield, Director, Caviar/El Nino
- KR Sridhar, CEO, Bloom Energy
- Roger Stighall, Robert Lindstrom, David Eriksson, Co-founders, North Kingdom
- Matthew Szymczyk, Hans Forsman, Creative Directors, Zugara
- Iain Tait, Global interactive ECD, Wieden and Kennedy
- Andrey Ternovskiy, Founder of Chatroulette
- Ray Tintori, Director, Partizan
- Ge Wang co-founder, CTO, CCO, Smule
Care to share your favorites from this elite group?
Additional articles that may be of interest:
- 50 of the Best Insights from Ad Age’s First Ever Small Agency Conference
- Top 12 Social Media Articles for Ad Agency New Business
- Four Ways Social Media is Changing Advertising Agencies New Business
- The Changing Role of Ad Agency Rainmakers
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