The 2010 Creativity 50 for Ad Agency New Business

There is a paradigm shift for how new business is being acquired for small to mid-size ad agencies.

Innovation and creativity are important elements for any small to midsize ad agency. They are also critical for ad agency new business. They can set your agency apart from the pack.

Creativity Online provides excellent innovative examples to spark some creative ideas of your own. Just be sure that you use some of your agency’s creative moxie for business development.

Just in case you missed it, here’s the inspiring 2010 Creativity top 50.

Ad Age and Creativity’s fifth annual list of the most inspiring and innovative thinkers and doers from among advertising, marketing, designers, directors, entrepreneurs, and others who have made the largest impact upon all creative cultures. Be sure to check out : Ashton Kutcher, Mike Hughes, Linus Karlsson and Paul Malmstrom along with Ty Montague, Ian Tait.

  1. Sachin Agarwal and Garry Tan, Founders, Posterous
  2. Blaise Aguera y Arcas, Architect, Microsoft Live Labs
  3. Craig Allen, Art Director, and Eric Kallman, Copywriter, Wieden and Kennedy Portland
  4. Karin Dreijer Andersson, aka Fever Ray, Musical Artist
  5. Marco Arment, Lead Developer, Tumblr; Creator, Instapaper
  6. Kathryn Bigelow, Director
  7. Neill Blomkamp, Director, RSA
  8. Alex Bogusky, Chief Creative Insurgent, MDC
  9. James Cameron, Director
  10. Roy Choi, Mark Manguera, Founders, Kogi
  11. Damon Collins ECD, RKCR/Y
  12. Dennis Crowley and Naveen Selvedurai, Co-founders, Foursquare
  13. Andreas Dahlqvist, ECD, DDB Stockholm
  14. Bart Decrem CEO, Tapulous
  15. David Droga, Founder, Creative Chairman, Droga5
  16. Dave Eggers, Author, Founder, McSweeney’s
  17. Daniel Ek, Co-founder/CEO, Spotify
  18. James Farley, Group VP Global Marketing, Ford
  19. Cindy Gallop, Entrepreneur, Founder
  20. Lady Gaga, Musical Artist
  21. Christian Haas, Creative Director/Associate Partner, Goodby, Silverstein & Partners
  22. James Hilton, Co-founder/CCO and Rei Inamoto CCO, AKQA
  23. Damon Horowitz, Co-founder, Chief Technology Officer, Aardvark
  24. Mike Hughes President, Martin Agency
  25. Jonathan Ive, Senior VP Industrial Design, Apple
  26. Jan Jacobs and Leo Premutico, Co-founders, Creative Directors, Johannes Leonardo
  27. Matt Jones, Director of Design, Berg
  28. Spike Jonze, Director, MJZ
  29. Linus Karlsson and Paul Malmstrom, co-founders/CCOs, Mother New York
  30. Ashton Kutcher, Founder, Katalyst
  31. Tom Kuntz, Director, MJZ
  32. Michael Lebowitz, Founder/CEO, Big Spaceship
  33. Carol Lim and Humberto Leon, Co-Founders, Opening Ceremony
  34. Pranav Mistry, PhD Candidate, MIT Media Lab
  35. Ty Montague, Co-president, CCO North America, JWT
  36. Tor Myhren, CCO, Grey New York
  37. Filip Nilsson creative director/chairman, Forsman & Bodenfors
  38. David Nobby Nobay, Creative Chairman, Droga5 Sydney
  39. Rob Reilly, Andrew Keller, Jeff Benjamin, ECDs, Crispin Porter Bogusky
  40. Eric Rodenbeck, Founder/Creative Director, Stamen Design
  41. Vivian Rosenthal, Jesse Seppi, Co-founders/Designers/Directors, Tronic
  42. Matt Ross, Creative Director; Matt Oxley, Head of Tech, Tribal DDB London
  43. Keith Schofield, Director, Caviar/El Nino
  44. KR Sridhar, CEO, Bloom Energy
  45. Roger Stighall, Robert Lindstrom, David Eriksson, Co-founders, North Kingdom
  46. Matthew Szymczyk, Hans Forsman, Creative Directors, Zugara
  47. Iain Tait, Global interactive ECD, Wieden and Kennedy
  48. Andrey Ternovskiy, Founder of Chatroulette
  49. Ray Tintori, Director, Partizan
  50. Ge Wang co-founder, CTO, CCO, Smule

Care to share your favorites from this elite group?

Additional articles that may be of interest:


About Michael Gass

Consultant | Trainer | Author | Speaker

Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.

He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development training and consulting services to advertising, digital, media and PR agencies.

%d bloggers like this: