Archives for August 2010

Be Brief for Ad Agency New Business

Abraham Lincoln speeches should be brief

Abraham Lincoln demonstrated by his Gettysburg Address that BREVITY is often more memorable, impactful and appealing.

If you want to reach prospective clients through content marketing such as content through blog post articles, email, eNewsletters and eBooks, your writing should generally contain half the word count of conventional printed text.

People read a lot online but studies have shown that their attention span is much shorter than reading print. There are much more distractions and a gluttony of content and email online that you have to compete against.… Continue reading

21 Blog Post Writing Tips for Ad Agency New Business

21 tips for content marketing

This is my collection of  writing tips to help you consistently generate great content that produces inbound leads for your agency’s new business.

Content marketing is a great means of converting prospects into clients by creating and freely sharing helpful, informative content that builds awareness and relevant relationships.

I hope that you find these 21 blog post writing tips helpful:

  1. Write to a specific target audience. Having a target audience in mind keeps your writing focused.
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Status Quo Just Won’t Cut It Anymore for Ad Agency New Business

Bret Giles

A conference for ad ad agency principals and partners plus media, account, creative and business development leaders that helps them get their digital house in order.

Bret Giles, president of agencyside which offers high-quality, current training, coaching, staffing and consulting exclusively to advertising agencies. An advertising veteran of 22 years, Bret started his career at Ketchum Advertising in San Francisco.

Bret has asked me to speak at his annual conference for advertising agencies and I asked him to share directly with you more about it.

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Forbes: 20 Best-Ever Social Media Campaigns

spark your agency's creativity

 Use these social media campaigns to ignite your agency’s creativity.

Forbes asked three experts to rank the 20 best-ever social media campaigns based on the success, execution and creativity of the campaigns. The three panelist included: David Berkowitz of the New York City agency 360i; Brandon Evans of the social marketing agency Mr. Youth in New York City and Michael Lebowitz of Big Spaceship, a digital ad shop in Brooklyn.

In October of 1994 three student filmmakers disappeared in the woods near Burkittsville, Maryland, while shooting a documentary … A year later their footage was found …

The Blair Witch Project was considered to be the best-ever social media campaigns, cost $22,000 to make the film and generated $249 million worldwide.

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4 Ways Goals Can Enhance Creativity for Ad Agency New Business

disney and ad agency creativity for new business

Shift Your Ad Agency’s Thinking to Stimulate Creativity, Spur Innovation and Create Enthusiasm for New Business.

Walt Disney was a creative innovator in the cartoon industry who stands head and shoulders above all others. There were specific elements in the way he organized his creative work force that tended to guarantee creative outcomes.

A lot of small to midsize ad agencies have chosen to take shelter during a lengthy recession, digital and socia media revolution. That strategy doesn’t provide any creative stimulation for agency new business.… Continue reading

Steve Jobs: 10 Presentation Tactics for Ad Agency New Business

steve jobs presentation tactics for ad agency new business

Steve Jobs has something to teach small to midsize advertising, digital, media and PR agencies about pitching for new business.

Every new business pitch should do three things: inform, educate and entertain.

BusinessWeek.com columnist, Carmine Gallo, is a communications coach for some of the world’s most admired brands. He reveals the techniques that have turned Apple CEO, Steve Jobs, into one of the world’s corporate presenters. There are some helpful nuggets that will add punch to your next agency pitch.Continue reading

The 2010 Creativity 50 for Ad Agency New Business

There is a paradigm shift for how new business is being acquired for small to mid-size ad agencies.

Innovation and creativity are important elements for any small to midsize ad agency. They are also critical for ad agency new business. They can set your agency apart from the pack.

Creativity Online provides excellent innovative examples to spark some creative ideas of your own. Just be sure that you use some of your agency’s creative moxie for business development.… Continue reading

Square One Ad Agency: Voted as Best Agency Blog of the Month

Congratulations to the Square One agency, Dallas, TX. Their blog, SQ 1 War Room, was selected as Fuel Line’s Blog of the Month for July, by 61% of the 638 votes cast.

“Ever wonder what’s going on inside our heads? Our blog is a peek into our thought process, an exhibition of work we’re proud of, a celebration of things that impressed us, and a few observations and insights into what makes advertising work.” Square One, Dallas, TX

Fuel Line’s Blog of the Month not only provides examples of agency blogs but it is an opportunity for agencies to showcase their blog and participation in social media, generating traffic and interest in their site.… Continue reading

52 Facts About Social Media for Ad Agency New Business

social media and ad agency new business

The following is a treasure trove of information that you will want to have handy as you discuss social media with your agency’s clients and prospective clients.

Danny Brown, co-founder and partner at Bonsai Interactive, pulled together this great resource that you will want to bookmark and handy. Danny does a great job of filtering through a lot of published facts to pull together these 52 from the 5 most popular social networks.

Here are a few tidbits but you’ll want to check out Danny’s article, 52 cool facts about social media, for the rest:

  • The average Facebook user has 130 friends.
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6 Simple Steps for Using Content Marketing to Attract Ad Agency New Business

Relevant and valuable content will attract a clearly defined and understood target audience.

Content marketing is an overarching term that involves the creation and sharing of content for the purpose of engaging your prospective clients. Educating your potential clients results in building your agency’s brand awareness and recognition as a thought leader and industry expert. The primary objective is lead generation for new business opportunities.

Here are 6 steps for using content marketing to attract prospective clients:

  • First, define your target audience
  • Second, determine what are their marketing and advertising challenges, “what keeps them up at night”
  • Third, create a blog as your central communication platform that becomes a repository of information, “a one stop shop” that provides consistent solutions, rich helpful content
  • Fourth, continually measure how well you’re doing and adjust as you go
  • Fifth, “Jump start” your blog’s traffic, accelerate its growth by repurposing content through other social media channels such as Twitter, Facebook, LinkedIn using third party tools to that help to make the process easy to manage and time efficient.
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