Abraham Lincoln demonstrated by his Gettysburg Address that BREVITY is often more memorable, impactful and appealing.
If you want to reach prospective clients through content marketing such as content through blog post articles, email, eNewsletters and eBooks, your writing should generally contain half the word count of conventional printed text.
People read a lot online but studies have shown that their attention span is much shorter than reading print. There are much more distractions and a gluttony of content and email online that you have to compete against.… Continue reading