Ad Agency Blog of the Month: Murdoch Marketing

Out of a a group of 53 ad agencies, Murdoch Marketing’s blog, We Think. We Can. Blog., was selected as Fuel Lines’s Blog of the Month for June capturing 40% of the votes casts. They are a 27 year old full service agency located in Holland, MI.

Why We Get Social

We Think. We Can. Social Media – Our clients know first hand how seriously We Do social media. Whether it’s managing multiple Twitter, Facebook or LinkedIn accounts, blogging for our clients or creating viral videos, we know that at the end of the day only one thing matters – tangible results. That’s why we measure. Our social media metrics track interactions, site visits, analytics and rankings. And the fun doesn’t stop there. We drill down into the social media-sphere to ensure our clients are forming valuable relationships with their audience. – Murdoch Marketing

How is your agency using a blog for your new business? Submit it for July’s blog of the month.

Ad agencies all need an integrated social media strategy if they are ever going to see the payoff from their participation in social media. An agency blog should be the central component. The place you can drive targeted online traffic through SEO, Twitter, email newsletters, Facebook and LinkedIn.

The blog becomes the “gateway” to your agency and the“face” of your agency. As important as it was to have an agency website, it is now equally important to have an agency blog.

But … having a blog isn’t something you check off your list of social media “to do list.” Nor is it a place to lead with agency capabilities and credentials. It must be of benefit to your audience.

Here is a collection of agency blogging resources:

• Top 5 Benefits for Having an Agency Blog
• Top Ten Reasons Your Ad Agency Should Blog
• 10 Reasons Advertising Agencies Shouldn’t Blog
• 40 Ways to Take Your Ad Agency’s Blog to the Next Level
• How to Write Your Ad Agency’s Blog
• 25 Blog Post Ideas for Your Agency’s Blog