Herschell Gordon Lewis, a copywriting trainer, at American Writers & Artists teaches The Four Great Laws of Copywriting. These are excellent Web writing tips for agencies too generate great content that produces inbound leads for agency new business through social media channels.
- The First Great Law gives direction: Reach and influence, at the lowest logical cost, the most people who can and will respond. You can’t target everyone.
- The Second Great Law is a caution for sanity: In this Age of Skepticism, cleverness for the sake of cleverness may well be a liability rather than an asset.
- The Third Great Law is an equation: E2 = 0. This equation means, when you emphasize everything, you emphasize nothing. Don’t expect your readers to “go fish” for what might be of interest to them.
- The Fourth Great Law (and the most violated) is the payoff: Tell the reader/viewer/listener what to do. The whole point of salesmanship is lost if we don’t tell our targets what to do.
Read the entire article: The Four Great Laws of Copywriting.
Here is a collection of agency blogging resources:
- Copyblogger: Content Marketing for Ad Agency New Business
- Content Marketing 101: How to Build Your Business With Content
- The 8 Habits of Highly Effective Bloggers
- 10 Secrets to More Magnetic Copy
- The Eminem Guide to Becoming a Writing and Marketing Machine
- Ernest Hemingway’s Top 5 Tips For Writing Well
- Top 5 Benefits for Having an Agency Blog
- 40 Ways to Take Your Ad Agency’s Blog to the Next Level
- How to Write Your Ad Agency’s Blog
- 50 Blog Post Ideas to Fuel Your Ad Agency’s Blog