Ad Agency Blog of the Month: Kleber & Associates

Out of a a group of 46 ad agencies, Kleber & Associates blog, Marketing Home Products, was selected as Fuel Lines’s Blog of the Month for May capturing 44% of the votes casts.

“Marketing Home Products is what I do. This blog covers marketing strategies, brand development and communication tactics and smart business practices as they relate to the home and building channel.

My company, Kleber & Associates, works closely with clients helping them to build brands that build a better home.” Steve Kleber, founder, owner and president of Kleber & Associates Marketing & Communications, Atlanta, GA

How is your agency using a blog for your new business? Submit it for June’s blog of the month.

Ad agencies all need an integrated social media strategy if they are ever going to see the payoff from their participation in social media. An agency blog should be the central component. The place you can drive targeted online traffic through SEO, Twitter, email newsletters, Facebook and LinkedIn.

The blog becomes the “gateway” to your agency and the“face” of your agency. As important as it was to have an agency website, it is now equally important to have an agency blog.

But … having a blog isn’t something you check off your list of social media “to do list.” Nor is it a place to lead with agency capabilities and credentials. It must be of benefit to your audience.

Here is a collection of agency blogging resources:


About Michael Gass

Consultant | Trainer | Author | Speaker

Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.

He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development training and consulting services to advertising, digital, media and PR agencies.

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