Out of a a group of 46 ad agencies, Kleber & Associates blog, Marketing Home Products, was selected as Fuel Lines’s Blog of the Month for May capturing 44% of the votes casts.
“Marketing Home Products is what I do. This blog covers marketing strategies, brand development and communication tactics and smart business practices as they relate to the home and building channel.
My company, Kleber & Associates, works closely with clients helping them to build brands that build a better home.” Steve Kleber, founder, owner and president of Kleber & Associates Marketing & Communications, Atlanta, GA
How is your agency using a blog for your new business? Submit it for June’s blog of the month.
Ad agencies all need an integrated social media strategy if they are ever going to see the payoff from their participation in social media. An agency blog should be the central component. The place you can drive targeted online traffic through SEO, Twitter, email newsletters, Facebook and LinkedIn.
The blog becomes the “gateway” to your agency and the“face” of your agency. As important as it was to have an agency website, it is now equally important to have an agency blog.
But … having a blog isn’t something you check off your list of social media “to do list.” Nor is it a place to lead with agency capabilities and credentials. It must be of benefit to your audience.
Here is a collection of agency blogging resources:
- Top 5 Benefits for Having an Agency Blog
- Top Ten Reasons Your Ad Agency Should Blog
- 10 Reasons Advertising Agencies Shouldn’t Blog
- 40 Ways to Take Your Ad Agency’s Blog to the Next Level
- How to Write Your Ad Agency’s Blog
- 25 Blog Post Ideas for Your Agency’s Blog