Copyblogger: Content Marketing for Ad Agency New Business

Blogging has become a smart strategy to be found by your agency’s best prospects. Everyone has a desire to work with others that they know, like and trust. A blog provides a great way to network and generate new business leads, by plain written words designed to focus on the needs of your readers.

One of my favorite resources that has helped hone my online writing skills is Copyblogger.  This blog writing resource was founded in January of 2006 by Brian Clark.

Copyblogger is all about helping you with content strategies and copywriting skills that get traffic, attract links, gain subscribers and sell your agency’s services.

“Copywriting is one of the most essential elements of effective online marketing. The art and science of copywriting involves strategically writing words that promote a person, product, business, opinion, or idea, with the ultimate intention of having the reader take some form of action.” Brian Clark

I hope you find this resource as helpful as I have. These are my favorite 10 Copyblogger articles:

  1. Content Marketing 101: How to Build Your Business With Content
  2. The 8 Habits of Highly Effective Bloggers
  3. Five Areas to Focus On for Effective SEO Copywriting
  4. 10 Secrets to More Magnetic Copy
  5. The Eminem Guide to Becoming a Writing and Marketing Machine
  6. The 7 Deadly Sins of Blogging
  7. How to Write an Article in 20 Minutes
  8. Ernest Hemingway’s Top 5 Tips For Writing Well
  9. Ten Timeless Persuasive Writing Techniques
  10. 10 Steps to Becoming a Better Writer

p style=”text-align:left;” class=”getsocial”>Like This!


About Michael Gass

Consultant | Trainer | Author | Speaker

Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.

He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development training and consulting services to advertising, digital, media and PR agencies.


  1. i wish Brian would write more these days. Great site!

  2. Thanks Ivan.

%d bloggers like this: