Archives for April 2010

Contests; A Lead Generation Tactic For Ad Agency New Business

 

According to Jupiter Research: companies that run contests or sweepstakes have twice as many fans on their sponsored social network pages as those who don’t.

Social media provides agencies with many avenues for new business lead generation. One particular strategy, creating contests to engage an audience, quickly build online traffic and generate leads, is now even more feasible for agencies thanks to easy-to-use platforms that have recently emerged.

These new platforms allow you to simply create, automate, and execute powerful online contests at little-to-no cost.… Continue reading

Filed Under: Agency Blogs, Agency Promotion, Best Practices, New Business Tactics Tagged With: , , , , , , , ,

Fuel Lines Agency Blog of the Month for March; CS2 Advertising

Out of a a group of 18 ad agencies blogs, CS2 Live was selected as Fuel Lines’s Blog of the Month for March capturing 42% of the votes casts. Engaging Trends, Pixel Farm Interactive, Minneapolis, MN came in second with 30% of the votes.

CS2 Live is the blog of CS2 Advertising, a full service ad agency located in Memphis, TN.

The CS2Live blog will be included for Fuel Lines’s Blog of the Year.… Continue reading

Filed Under: Agency Blogs Tagged With: , , , , ,

25 Tips for Generating Traffic to Your Ad Agency’s Blog

blog traffic for ad agency new business

Your ad agency’s blog should be a central component to your social media strategy for new business.

It is the site that you want to bring your prospective client audience to, the gateway and face of your agency.

“Build it and they will come,” is not the answer to generate traffic to your agency’s blog. First you must create content that is of value to your prospective audience.  But you also will need to employ proactive tactics to create awareness and peak the interest of your audience.… Continue reading

Filed Under: Agency Blogs, SEO Tagged With: , , , , , ,

The Top 50 Ad Agency New Business Articles

With almost 500 post on this blog, I thought it would be good to publish this top 50 post list. I’ve assembled the “best of” FUEL LINES agency new business articles based upon analytics of site visitors and their comments.

This is an example of how you can optimize popular blog posts on your agency’s blog. Here are also 10 Ways to Optimize a Popular Post on Your Blog, from ProBlogger.

FUEL LINES Top 50:

  1. Ad agency having explosive new business growth by leading with social media
  2. The Top 10 Social Media Questions Ad Agency Clients are Asking
  3. Four Ways Social Media is Changing Advertising Agencies New Business
  4. IBM Study: The end of advertising as we know it
  5. A Guide for Ad Agencies: The Cost and Servicing of New Media
  6. Social Media “Teaches” Ad Agencies to Promote Themselves the Right Way
  7. Twitter List: 500+ Advertising Agencies on Twitter
  8. Time Saver Tip: Build A Treadmill Desk
  9. The Dysfunctional Client and Ad Agency Relationship
  10. 5 Ways I Use Twitter to Help Ad Agency New Business
  11. The Top 100 Social Brands of 2009
  12. A Simple Twitter Formula for Ad Agency New Business
  13. Social Media Marketing Map Used For Ad Agency’s New Business
  14. Promote Your Ad Agency Through the Recession
  15. Recession Creates Opportunities for Small-to Midsize Ad Agencies
  16. 400 articles on the subject of “Advertising In A Recession”
  17. Does social media end cold calling as an ad agency new business tactic?
… Continue reading
Filed Under: Agency Blogs, Best Practices, New Business Tactics, New Business Tips, New Business Tools, New Business Trends Tagged With: , , , , , , , , , , , ,

Ad Agency New Business Talent Becoming Harder to Come By

ad agency new business talent

A lot of people who led new business programs in the past don’t know how to do it now.

The job of ad agency new business directors is becoming very difficult and complex. A significant paradigm shift is taking place that impacts how ad agencies acquire new business and the knowledge and skills new business rainmakers need to make it happen:

  • According to a recent CMO survey, 80% of decision makers say they found the vendor, not the other way around.
… Continue reading
Filed Under: Agency Leadership, New Business Talents, New Business Trends Tagged With: , , , , , ,

Is Social Media Marketing Stuck in Ad Agency Purgatory?

ad agencies stuck when it comes to social media for themselves

“My personal experience is that most agencies are social media posers. They do not embrace social media for their own agencies yet recommend it for clients.”  Agency search consultant, Hank Blank, Blank and Associates

The world of advertising isn’t changing, it’s changed. Marketers have pushed for the change and assessing whether their current agencies are ready to help them into the future.

New data suggest that marketers know social is the way forward. Social media is breaking down the walls between between “all types” of agencies, each trying to own it for their clients.… Continue reading

Filed Under: Agency Leadership, Digital Marketing, Social Media Tagged With: , , ,

18 Advertising Agency Blogs. Vote for your favorite for the month of March

Examples of ad agency blogs. Review and decide which of them really “gets it” when it comes to social media. Pick-up ideas for your own blog.

The following 18 advertising agency blogs have been submitted to Fuel Lines. Vote for the best agency blog for the month of March. The winner will be featured on Fuel Lines throughout the month and included in the voting for ad agency blog of the year.

Cast your VOTE by Clicking Here

These are the ad agency blogs submitted for the month of March

  1. Blog-a-Rhythm, Rhythm Interactive, Irvine, CA
  2. brainwoo, Thompson & Company, Memphis, TN
  3. brandSTOKE, CONRAD | PHILLIPS | VUTECH, Columbus, OH
  4. cs2 Live, cs2advertising, Memphis, TN
  5. Engaging Trends, Pixel Farm Interactive, Minneapolis, MN
  6. Going Social Now, Razorfish, New York, NY
  7. Never Be Forgotten, Palio, Saratoga Springs, NY
  8. onmessage Blog, OnMessage, Dallas, TX
  9. Peak Seven blog, Peak Seven Advertising, Deerfield Beach, FL
  10. RIESTER BLOG, RIESTER Advertising, Phoenix, AZ, Salt Lake City, UT, El Segundo, CA
  11. Root & Madison Blog, Root & Madison, LLC, Dallas, TX and Denver, CO
  12. Share, bcad Group, Toronto, Canada
  13. Spyder Trap Blog, Spyder Trap Online Marketing, Minneapolis, MN
  14. The Assurance Blog, Assurance Advertising, Orange County, CA and Las Vegas, NV
  15. The Idea Drawer, ABC Creative Group, Syracuse, NY
  16. The Nebo Blog, NeboWeb, Atlanta, GA
  17. Up Your Ups, Wheeler Advertising, Arlington, TX
  18. Wired to the Real World, Smiley Hanchulak, Akron, OH

Fuel Lines Agency Blog of the Month for February: beginner cco, Pixel Farm Interactive, Minneapolis, MN

Walker Sands: Voted Top Ad Agency Blog of the Year for 2009

Submit an agency blog for April’s blog of the month.

… Continue reading
Filed Under: Agency Blogs Tagged With: , ,

6 Writing Tips to Make Your Ad Agency’s Blog Effective for New Business

 

Writing for the Web is definitely different than writing for print.

Many who are accustom to writing for print have a difficult time writing for Web. In order to write effectively online you must understand how people read on the web.

Nielsen Norman Group ‘s research found that 79 percent of their test users always scanned any new page they came across; only 16 percent read word-by-word.

On the Web, users are engaged and want to go places and get things done.

… Continue reading
Filed Under: Agency Blogs, Best Practices, Content Marketing, Social Media Tagged With: , , ,
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