6 Tips to Blog Successfully for Ad Agency New Business

If you agency has a blog but very little traffic and no new business leads, here’s some help.

A blog should be central to your agency’s social media strategy for new business. What fuels the engine to this strategy is good content.

You must consistently feed your inbound marketing machine with rich content or you will see a slow-down in traffic, search engine results and prospective client leads.

Here’s my 6 tips to be more effective with your blogging:

  1. To be successful you need to write a lot. The more posts you add to your blog, the more traffic you’ll get. The more content can also fuel repurposing content through other social media platforms such as Twitter, Facebook and LinkedIn. No content = no fuel =no traffic=no new business leads.
  2. Be consistent. To keep writing I visualize someone walking to the end of their driveway to pick up the morning paper, only to discover there’s nothing there. That helps me to stay motivated to write 4 to 5 posts per week. My readers know what to expect. I want to give them  a reason to consistently come back.
  3. Write concisely. People are busy. They need your content to be easy to digest. Provide them with the readers digest version. Make your content easy to scan, provide bullet points and numbered lists. People will be much more interested in what you have to say if you don’t try and fluff it up.
  4. Use your analytics. Know what your readers care about and what they respond to. It will help you to connect with you audience. They’re the judge and jury of whether your content is relevant or not. I know daily where my readers are coming from, what post titles and content generates the most traffic, what search terms they are using,
  5. Use your writing to learn. When I first started blogging I was reminded of the old saying, “you don’t know what you know until you write it down.” It’s true. Writing strategizes and invigorates my learning. It can get me ahead of the learning curve and provide me with a system to stay there.
  6. Keep focused. If your blog is broad you will not generate any significant traffic. Narrow your focus. Think narrow and deep rather than wide and shallow. Know who you are writing to, what you are writing about, know the categories you will be writing to, the key words that you want to dominate for search.

Here is a collection of agency blogging resources:

 

About Michael Gass

Consultant | Trainer | Author | Speaker

Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.

He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development training and consulting services to advertising, digital, media and PR agencies.

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