25 Tips for Generating Traffic to Your Ad Agency’s Blog

blog traffic for ad agency new business

Your ad agency’s blog should be a central component to your social media strategy for new business.

It is the site that you want to bring your prospective client audience to, the gateway and face of your agency.

“Build it and they will come,” is not the answer to generate traffic to your agency’s blog. First you must create content that is of value to your prospective audience.  But you also will need to employ proactive tactics to create awareness and peak the interest of your audience. The more targeted traffic that you can generate the more new business leads will follow.

Here are 25 tips to create a flow of traffic to your agency’s blog:

  1. Your target audience should be crystal clear. If you can’t clearly and narrowly define your audience you wont build significant traffic.
  2. Select a blog template that is Reader Centric, easy to read and navigate.
  3. Optimize your posts content for search. Identify and dominate a few key words that your target audience will most likely use to find you. Use these words consistently in your posts titles and copy.
  4. Knowledge is power. Get in the habit of checking your blogs analytics frequently. Keep it simple, but know at least daily the number of unique visitors, page views, top posts, how people got to your blog, search terms and incoming links.
  5. Don’t write promotional posts such as “How to choose an ad agency.” This is veiled self-promotion and a turn-off to readers.
  6. Don’t be afraid to repurpose older  blog content through multiple social media channels. Posts that I’ve written years ago still generate significant traffic to my blog.
  7. Publish content frequently.
  8. Use key words in your post title that will connect your audience to your content.
  9. Use your new blog posts to fuel a newsletter.
  10. Add a link to your blog in your email signature.
  11. Be sure to include a subscription link for your newsletter opt-ins.
  12. Periodically conduct reader surveys.
  13. Comment on blogs that are relevant to your target audience, industry publications, associations and events.
  14. Provide solutions to the business challenges and obstacles of your audience.
  15. Use Twitter, Facebook, LinkedIn, Google+ and Pinterest to share your posts and expand your online footprint.
  16. Conduct surveys and polls and publish the results.
  17. Add photos, graphics and illustrations. Use the alt attribute (alt tag) to improve the SEO of your web pages/blog.
  18. Submit your blog to directories such as Technorati.
  19. Reference your own posts and those of others. Linking out is important to earning links.
  20. Raise a question at the end of a post to invite and increase your comments.
  21. Create an RSS feed using Feedburner and add the RSS icon to your blog’s sidebar.
  22. Promote, attend and host events.
  23. Your blog should be a repository of information that is relevant to your target audience. Add resource pages for industry associations and events.
  24. Participate in social sharing communities like StumbleUpon.
  25. Share personal social media links to make it easy for your audience to connect with you.

Here are some additional articles that may be of interest:

photo credit: abdulrahman.stock via photopin cc

About Michael Gass

Consultant | Trainer | Author | Speaker

Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.

He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development training and consulting services to advertising, digital, media and PR agencies.


  1. Michael, thanks for the shout out about the 19 tips to drive traffic to your blog. You’re right, the list is not exhaustive…it’s a start. There are hundreds of ways to drive traffic. I like your tip #4 – evergreen content can drive traffic month after month. If a post you wrote a year ago can help solve a problem today, then its got value.

    Blog on!

  2. Thanks Denise. Its unbelievable that more don’t practice #4. I still have post that are relevant that I’ve written 3 years ago. What convinced me was my reading material written by Jakob Nielsen regarding eye scan studies and articles like “How Users Read on the Web”, posts written in 1997. http://bit.ly/cMnm4K It greatly helped me improve my posts for scannability.

    As you said, if it can solve a problem today, has value … by all means repurpose it.

  3. One of the quickest ways to guarantee I will never read you again is breaking rule #5. Don’t sell. Don’t interrupt your writing with an ad. Don’t write a blog that is an ad. I just published an article about this. Check it out here

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