Fuel Lines Agency Blog of the Month for February: Pixel Farm Interactive

After a neck-n-neck battle for most of the voting period, Pixel Farm Interactive’s blog,  beginner cco, was selected as Fuel Lines’ Blog of the Month for February capturing 51% of the vote, followed by Thompson & Company’s blog, brainwoo with 41%.

Pixel Farm Interactive is a subsidiary of Pixel Farm, Inc., a full-service post-production facility founded in 1994 with a rich history and significant presence in Minneapolis.

The beginner cco blog will be included for Fuel Lines’s Blog of the Year.

Submit an agency blog for March’s blog of the month.

Fuel Lines Agency Blog of the Month for January: Levelwing Media Blog

Walker Sands: Voted Top Ad Agency Blog of the Year for 2009

Ad agencies need an integrated social media strategy if they are ever going to see the payoff from their participation in social media. An agency blog should be the central component. The place you can drive targeted online traffic through SEO, Twitter, email newsletters, Facebook and LinkedIn.

The blog becomes the “gateway” to your agency and the“face” of your agency. As important as it was to have an agency website, it is now equally important to have an agency blog.

But … having a blog isn’t something you check off your list of social media “to do list.” Nor is it a place to lead with agency capabilities and credentials. It must be of benefit to your audience.

Here is a collection of agency blogging resources:

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About Michael Gass

Consultant | Trainer | Author | Speaker

Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.

He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development training and consulting services to advertising, digital, media and PR agencies.