Archives for February 2010

Fuel Lines Agency Blog of the Month for January: Levelwing Media Blog

The Levelwing Media Blog was selected as Fuel Lines’ Agency Blog of the Month for January capturing 42% of the vote from among the agency blogs submitted. Levelwing Media is a full-service digital advertising agency headquartered in New York City and an office in Charleston, SC.

The Levelwing Blog will be included for Fuel Lines’s Blog of the Year.

Ad agencies need an integrated social media strategy if they are ever going to see the payoff from their participation in social media. … Continue reading

Ad Agency’s Super Bowl Party Generates National Attention

I’m in Indianapolis this week to conduct a social media | new business workshop for a new client. The atmosphere here is exciting. The Colts are beloved in this city. Everyone, and I mean everyone, is talking about them and the Super Bowl, from our Southwest pilot, the hotel shuttle driver and registration agents, all are ecstatic over their pro team. Indianapolis schools will even start 1 hour later on Monday to accommodate children, teachers and bus drivers who will be up late Sunday night watching the game.… Continue reading

“StopTheAdness” Campaign Builds Buzz for Small Ad Agency

In a recent poll ad people are ranked the as the worlds 2nd least trust worthy professionals.

Carton Donofrio Partners, a small Baltimore advertising agency has created a ambitious campaign that bring advertisers, agencies and the media together to stop advertising madness.  The campaign is also providing a unique way to build some national buzz and awareness for the agency.

“Advertising simply isn’t working as well as it could because the social contract, the implicit agreement advertisers and consumers have established to support a productive exchange, has been violated,” said David Smith, executive creative director at Carton Donofrio Partners.

Continue reading

Survey: Marketers Top 10 Wish List For Ad Agencies of the Future

Digital marketing is thriving during the recession. Clients are switching agencies based on digital marketing knowledge. Traditional agencies need to be competent at digital marketing now.

Forrester’s recent projections of interactive marketing spend through 2014 show social media increasing at an average of 34% year over year.

A national survey  provides insight into what marketers want from their agencies. The Agency of the Future Survey, sponsored by Sapient. Though this survey was conducted just over a year ago, it is a perceptual look back as well as a look forward and still has relevance for agencies today.Continue reading

11 Advertising Agency Blogs. Vote for your favorite for the month of January 2010

Examples of ad agency blogs. Review and decide which of them really “gets it” when it comes to social media. Pick-up ideas for your own blog.

The following 11 advertising agency blogs have been submitted to Fuel Lines. Vote for the best agency blog for the month of January. The winner will be featured on Fuel Lines throughout the month and included in the voting for ad agency blog of the year.

Cast your VOTE by Clicking Here

These are the ad agency blogs submitted for the month of January:

  1. Blog-a-Rhythm, Rhythm Interactive, Irvine, CA
  2. Levelwing Blog, Levelwing Media, New York, NY and Charleston, SC
  3. Peak Seven blog, Peak Seven Advertising, Deerfield Beach, FL
  4. RIESTER BLOG, RIESTER Advertising, Phoenix, AZ, Salt Lake City, UT, El Segundo, CA
  5. Root & Madison Blog, Root & Madison, LLC, Dallas, TX and Denver, CO
  6. Share, bcad Group, Toronto, Canada
  7. The Assurance Blog, Assurance Advertising, Orange County, CA and Las Vegas, NV
  8. The Idea Drawer, ABC Creative Group, Syracuse, NY
  9. The Nebo Blog, NeboWeb, Atlanta, GA
  10. Up Your Ups, Wheeler Advertising, Arlington, TX
  11. Wired to the Real World, Smiley Hanchulak, Akron, OH

Walker Sands: Voted Top Ad Agency Blog of the Year for 2009

Submit an agency blog for February’s blog of the month.… Continue reading