Trey Pennington’s interview with Michael Gass for BlogTalkRadio’s The Social Media Professor

Fueling ad agency new business through social media

I was honored to have recently been interviewed by Trey Pennington for his BlogTalkRadio show, The Social Media Professor. Trey is marketing consultant, speaker and author. He is highly respected for his leadership of social media for business. In addition to his radio program, Trey has over 75,000 followers on Twitter, and writes for his popular blog “Trey Pennington, connections, content, conversations: commerce.”

Click here to listen to the interview with Trey, my experience using social media from a new business perspective for advertising agency new business.

Listen to Trey Pennington on Blog Talk Radio


About Michael Gass

Consultant | Trainer | Author | Speaker

Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.

He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development training and consulting services to advertising, digital, media and PR agencies.


  1. Thank you for taking time out from the workshops you were conducting in Kansas City to talk with me. Your perspective on social media (using it as a purposeful new business development strategy) was well received. We need more of that.

    I hope you have a safe journey home and I also hope we get a chance to meet in the offline world soon.

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