Getting up to speed with social media marketing with credibility, quickly for ad agency new business opportunities.
Just today I was asked by an agency executive for a book I would recommend for one of his clients. Without hesitation I recommended, “Social Media Marketing for Dummies.”
The only real negative of this book, from my perspective, is its title. I found myself hiding the front cover while reading it on the plane. It made giving this as a gift to any of my clients a bit awkward. I also found myself hiding the cover while reading it on the plane.
Even though you might have to provide a disclaimer for the title as being part of the Dummies Series or give it as a gift with a book cover, I highly recommend it.
Many agencies, when they step into the social media arena, become quickly overwhelmed. This is a good resource for every member of your staff to help get them up to speed quickly with social.
The book is written by Shiv Singh, who is well qualified to write such on this subject. He walks the walk as well as talks the talk. Shiv is the VP & Global Social Media Lead for Razorfish, one of the largest interactive agencies in the world.
Shiv has been with Razorfish since 1999 and, has led digital strategy and social media teams in its Boston, New York, San Francisco and London offices. He has helped helped Razorfish to introduce social media to its lients such as Carnival Cruise Lines, Microsoft, Citibank, Ford Motor Company, Mercedes Benz, Novartis and Victoria Secret.
Agencies that have been behind the social media learning curve need to get up to speed and establish credibility quickly. This book is an excellent resource for doing just that. It’s an easy read and will become a valuable reference tool moving forward.
Click here for a quick overview of the book’s helpful content, such as:
- Social Media Marketing Rules
- Establish a Social Media Marketing Game Plan
- How to Bring Social Influence Marketing to Life
- How to Measure Social Influence Marketing
- Which Social Media Marketing Platforms to Target
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