Archives for January 2010

Ad Agencies: 6 Quick Tips for Pricing and Servicing Social Media

Two of the most asked questions I receive from agencies are: “How do we price social media?” and “How Do we service social media?”

Many advertising agencies are trying to sell social media services and even though they don’t know how to price it nor service it. In prospective client meetings, if the agency brings up social media, it generally will peak a prospects interest.

A lot of agencies are still struggling for any new business opportunities.  … Continue reading

Fuel Lines: Advertising Agency Blog of the Year

Which of these agencies best understands social media?

These 12 ad agency blogs are all Fuel Lines Ad Agency Blog of the Month selections for 2009.  Please review and vote for your favorite as the Ad Agency Blog of the Year.

Cast your VOTE by Clicking Here

December: Walker Sands Communications, Chicago, Illinois

November: The Duffy Agency, Malmö, Sweden

October: Lessing-Flynn Advertising, Des Moines, IA

September: Brand Cottage, New York, Atlanta and Washington, D.C.… Continue reading

Edward Boches: 5 questions every CMO should ask a prospective ad agency

edward boches social media cmos

“You are not hiring an agency’s past, you are hiring its future.”

Edward is the Chief Creative Officer for the Mullen agency. He joined the Boston agency when it was small and helped to grow it to become a respected and renowned advertising agency that is known globally.

He is one of the few agency principals willing to immerse himself in social media and has rapidly moved his agency in the same direction. Mullen truly “gets it” when it comes to social and I believe one of the reasons they have had such great success with their new business acquisitions.Continue reading

Does your ad agency have a social media marketing strategy?

In ‘Alice in Wonderland’, Lewis Carroll wrote,

“If you don’t know where you want to be, it hardly matters which direction you take.”

Once you’ve had a taste “first hand experience” with social media and have an understanding how this new media channel can  be used to promote your agency, the next step is to develop a “simple” plan of action. One that can be maintained when your agency is at its busiest.

At the core of every good new business program there’s a good plan.… Continue reading

10 New Business Problems and Solutions for Ad Agencies

george costanza and ad agencies

For ad agency new business, why no try doing the opposite of what you’ve been doing in the past.

“The Opposite Episode” of Seinfeld, George Costanza comes to the realization that he should try to do the opposite of everything to break his cycle of bad luck. So he does and his luck dramatically changes and everything begins to go his way including getting a girlfriend, a job with the Yankees and moving out of his parents’ house.

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Survey: Most Audiences to Get Information from Mobile Devices

Is your ad agency ready for the evolution of mobile marketing?

“Regarding the pace of change, we believe more users will likely connect to the Internet via mobile devices than desktop PCs within five years.” The Mobile Internet Report, Morgan Stanley, 12/09

There is a fundamental shift taking place in how people are accessing the internet. Ad agencies seem  less prepared for Mobile than they were for broadband. As usual they are behind the curve. While they were planning to dip their toe in the water the consumer dove in.… Continue reading

Creating an iPhone App for Your Ad Agency’s Blog

Ad Agency New Business, there’s an App for that!

Having your own iPhone app for your website or blog will become a common way to promote and extend your agency’s brand. I found that actually creating that application and getting it into the App Store can be a lengthy and expensive process.

I’ve discovered a very inexpensive tool that will allow you to create an iPhone app for your agency’s blog easily.

I recently tried out a new product called AppMakr, which is designed to make creating your own iPhone app simple and inexpensive.… Continue reading

Ad Agency Blog of the Month for December: Walker Sands Communications

FootPrints, the blog of Walker Sands Communications, a PR/Marketing agency located in Chicago, Illinois, was selected from 23 other ad agency submissions as Fuel Lines’s Ad Agency Blog of the Month for December. The contest inspired a “friendly slug-fest” with runner-up, BCAD Group, Toronto, Canada but Walker Sands prevailed receiving a whopping 31,252 votes.

“I’ve made phone calls and sent emails. Gone through our entire client list and have asked friends and family for favors.

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The Top 100 Social Brands of 2009

Prediction: The small-to midsize ad agencies that make social media central to their business model will find success and thrive in spite of the recession.

Social media marketing is projected to grow at an annual rate of 34%, faster than any other form of online marketing (Forrester Research: US Interactive Marketing Spend 2009 to 2014 Report issued Summer 2009). The Fortune 500 companies not using social media has dropped dramatically – from 43% now to only 9% (eMarketer).… Continue reading

Ad Agencies in “The Great Race” for New Business

 

The whole advertising industry is in a flux. Forrester’s Research has referred to it as “the great race” as traditional agencies scramble to add digital capabilities and digital shops seek capabilities beyond being Web site and banner ad specialists.

“When you consider the fact that traditional budgets are getting slashed, that interactive budgets are expected to grow significantly in the next five years and that technology is becoming more and more integral to marketing.

We see digital becoming the backbone of marketing and technology becoming so vital that everyone needs digital capabilities.

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