Add A Fact Sheet for Ad Agency New Business

Add a fact sheet for ad agency new business

Most prospective clients need a quick way to be given “just the facts” about your agency without all of the fluff.

Fact sheets play a huge role in new business. They are usually a one-sheet document that provides an overview of your agency and the services it provides.

I’m amazed at how many agencies make it difficult to get past the hype and provide necessary evaluative information. Some agency websites won’t even include their location and force prospects to do unnecessary research. If they want to speak with someone directly, they are often asked to fill out a form or to email info@.

Why make finding the basic information about your agency and a point of contact so difficult? 

A fact sheet is a tool that is simple to execute and revise.  It makes it easy for prospects to obtain the facts about your agency with a downloadable document that can be easily obtained from your agency’s website.

Some elements to include in your fact sheet:

  • A header
  • Agency description and your unique selling proposition
  • Your agency’s vision and mission
  • Your founding story and milestones
  • A brief description of your services
  • Leadership bios
  • Contact information

You might also find these tips to be helpful:

  • Make your fact sheet clear, crisp, and concise.
  • Provide a document that has the essential information and is easy and quick to understand what you do and why prospects should care.
  • Create a fact sheet that is visually appealing. Visual information is much easier to grasp.
  • Include a clear call to action at the end
  • Make it easier for prospects to make contact, not with the info@ but with a person, preferably the person charged with overseeing your agency’s new business.

Here are some agency fact sheet examples: 

Hill Holiday, Boston, MA, used a creative approach to providing their Agency Fact Sheet for prospects. They utilized Wikipedia. Click here to review it.

If you have an Agency Fact Sheet, share it in the comment section below and we’ll add it to this list.

Additional articles that may be of interest:

About Michael Gass

Consultant | Trainer | Author | Speaker

Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.

He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development training and consulting services to advertising, digital, media and PR agencies.

Comments

  1. Noticed your positive comment about our Web Site. Thanks for the recognition.

    Michael

  2. Michael, thank you for providing not only this good example but for the way you promote Doe Anderson in so many good ways.

  3. So true Michael. I always tell agencies that the agency selection process works like a graph, time is the X axis and the Y axis is importance of hygiene factors compared with chemistry on a scale of 1 to 100 where 100 is hygiene being totally important. The graph looks like a slope!

  4. Thanks for the additional insight Adam. I hope you are doing well.

  5. Not too shabby Michael. Agencies are starting to spend money on marketing themselves again. They are telling me that clients are telling them that THEY will start spending big time again in the summer so the agencies are starting to spend money marketing to the clients now! If ad agencies are the bellweather of the economy then maybe those of us who market them are the bellweathers of the bellweathers?

  6. Having an agency fact sheet is a great idea. Although four of your agency examples go to pages that don’t exist and have no redirect.

  7. Thanks for the heads up Kim. These links change over time as agencies redesign their websites. I’ll locate some fresh examples.

  8. Stephanie says

    I enjoyed this little article and will be implementing this idea soon. Thank you. Several of your links no longer work, btw.

  9. Thanks for the heads up Stephanie. I’ll update those links.

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