Most prospective clients need a quick way to be given ” just the facts” about your agency without all of the fluff.
I’m amazed at how many agencies make it difficult to get past the hype and provide necessary, evaluative information. Some agency websites won’t even include their location and force prospects to do unnecessary research. If they want to speak with someone directly, they are often asked to fill out a form or to email info@. Why make finding the basic information about your agency and a point of contact so difficult?
You should make it easy for prospects to obtain the facts about your agency. A tool that is simple to execute and is to revise is a a downloadable and printable Agency Fact Sheet that can be easily obtained from your agency’s website. And while we are on the subject, also make it easier for them to make contact, not with the info@ but with a person, preferably the person charged with overseeing your agency’s new business.
Here are some examples of Agency Fact Sheets:
Hill Holiday uses Wikipedia for their Agency Fact Sheet.
If you have an Agency Fact Sheet, share it in the comment section below and we’ll continue to add to this lists.
Additional articles that may be of interest: