Study: The hype is real, social media has arrived in business

The Big Question ad agencies want to know, are businesses actually using social media?

The University of Massachusetts Dartmouth’s Center for Marketing Research conducted a nationwide telephone survey  in 2009 of those companies named by Inc. Magazine to the Inc. 500 list. According to the study,

… social media has penetrated parts of the business world at a tremendous speed.

The report also shows that the fastest growing private companies are adopting social media 4 times faster than the largest public companies.

“This research proves conclusively that social media has penetrated parts of the business world at a tremendous speed. It also indicates that corporate familiarity with and usage of social media within the Inc. 500 has nearly doubled in the past 12 months,” researchers, Dr. Nora Barnes and Eric Mattson.

Social media has arrived in business. The hype is real:

  • 56% of the Inc. 500 are using at least one form of social media
  • 66% consider social media “very important” or “somewhat important” to their strategy
  • 51% of companies are monitoring social media

They’re using it because they consider it important to their business and marketing strategy.

Click Here to download a copy of this study.

Additional articles that may be of interest:


About Michael Gass

Consultant | Trainer | Author | Speaker

Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.

He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development training and consulting services to advertising, digital, media and PR agencies.


  1. Hi Michael,
    I realize this study is from 2009 but why is the latest year referenced in the slide show 2006? Also, tried to download a copy of the report via the link under the slideshare and received an error.

  2. The posts are useful for many people. They give a lot of necessary information.

  3. Dan,

    I corrected the link within the post for the download:

    They were using the 2006 Inc. 500 list. A full explanation will be found in the introductory page of the download.

  4. Thanks Michael.

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