Walker Sands: Voted Top Ad Agency Blog of the Year

FootPrints, the blog of Walker Sands Communications, a PR/Marketing agency located in Chicago, Illinois, was selected as Fuel Lines’s Ad Agency Blog of the Year for 2009. Walker Sands received 33% of the 1,544 votes cast. The agency has particularly extensive experience working with high-tech and business-to-business firms with complex messaging in need of clarification.

Some of their recent posts:

A special thanks to all of the agencies that participated this past year which spawned some good natured competitiveness, a bit of friendly ribbing that kept this a fun exercise. It’s even created dialogue and formed relationships among agencies.

Click here for the complete voting results and a listing of previous Agency Blog of the Month winners.

Ad agencies will need an integrated social media strategy if they are ever going to see the payoff from their participation. An agency blog should be the central component. The place you can drive targeted online traffic through SEO, Twitter, email newsletters, Facebook and LinkedIn.

The blog becomes the “gateway” to your agency and the“face” of your agency. As important as it was to have an agency website, it is now equally important to have an agency blog.

But … having a blog isn’t something you check off your list of social media “to do list.” To have credibility and generate inbound new business leads

Additional ad agency blogging resources:


About Michael Gass

Consultant | Trainer | Author | Speaker

Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.

He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development training and consulting services to advertising, digital, media and PR agencies.


  1. Thanks for including us Michael. I agree with your sentiments that your social media strategy starts with your blog. We’ve put our hearts and souls into making the blog a central location for interesting and relevant information on the industry. In the short time we’ve been posting, we’ve received much thanks for the information we’ve put out and the thought leadership angle is beginning to attract potential clients.

    It’s not easy work. It requires a true commitment to making it a central component of your marketing strategy. But based on early results, the effort has been completely worth it.

    Congrats to everyone else who competed with us. There were truly some wonderful blogs out there. If anyone is looking for great blogs to read, it’s worth your time to go back and revisit some of those that didn’t win. Truly phenomenal people creating great content out there.

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