Archives for December 2009

2010: The future of magazines and ad agency promotion

Online resources such as Mashable help you stay ahead of the upcoming communications trends that will impact your clients as well a agency new business. An excellent read and video was posted by Mashable writer, Stan Schroeder, on the possibilities of Apple’s Tablet on the future of magazines.

This Sports Illustrated demo is very impressive and deserves a look. Its amazing that magazines are already anticipating the possibilities of a kindle version that could become mainstream.… Continue reading

Filed Under: Agency Promotion, New Business Tools, New Business Trends Tagged With: , , , , ,

Study: When it comes to advertising experience matters

A special note to the small-to midsize ad agencies: This post has helpful intel that will relate to your clients but I want to stress, keep in mind, that this information relates just as well to your agency. This is a prime time for agency new business. According to Forrester consumers now spend nearly as much time online as they do watching TV. Just think of the possibilities of reaching your best prospective clients online.

Razorfish “Digital Brand Experience Survey” shows that even though consumers are more empowered than ever before, they still desire a relationship with a brand, and a brand has a major say in that relationship.… Continue reading

Filed Under: New Business Tips, New Business Tools, New Business Trends, Social Media

Tiny Ad Agency Generates Big Interest and Opportunities Through Social Media

Forbes Selects: Thirty Women Entrepreneurs to Follow on Twitter

Last year Holland + Holland, Birmingham, AL,  celebrated its 25th anniversary. This was your typical small, full service advertising agency. Excellent creative that was strategically based with a staff that had great chemistry that was fun to work with. Sound familiar? Then they added social media to their new business marketing mix and the results have been revolutionary.

The first thing social media allowed them to do was to easily discover  and hang their hat on a unique and appealing position that has in turn created a national interest for this tiny agency.… Continue reading

Filed Under: Agency Blogs, Agency Branding, Social Media
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