Socialnomics: What Social Media Success Looks Like

The key to social media ROI success is doing rather than deliberating. It’s time for ad agencies to get in the game.

“You can’t buy attention anymore. Having a huge budget doesn’t mean anything in social media…The old media paradigm was PAY to play. Now you get back what you authentically put in. You’ve got to be willing to PLAY to play.” – Alex Bogusky, Co-Chairman of Crispin Porter + Bogusky

Drafting off the success of the Socialnomics: Social Media Revolution Video with over 1.2 million views, this newest video Socialnomics: Social Media ROI showcases what social media success looks like.

Social Media ROI: Socialnomics is by Socialnomics author Erik Qualman. This video highlights several Social Media ROI examples along with other effective Social Media Strategies. Erik also maintains a blog, Socialnomics, designed to cover the latest trends in social media. It is an excellent resource.

A special thanks to my friend John Sonnhalter for passing this resource along to me. John is an agency CEO and authors the blog, Tradesmen Insights.

Social Media is also impacting ad agency new business …


About Michael Gass

Consultant | Trainer | Author | Speaker

Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.

He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development training and consulting services to advertising, digital, media and PR agencies.


  1. Can anyone provide examples of how how social media can work/is working in b2b marketing?

    Selling medical services/products, to physicians for example?

    Or reaching a C-level buyer in a hospital?

    I can get it plenty for consumer products,but b2b???

  2. Doug, John Sonnhalter, The SONNHALTER agency in Cleveland is having some success, check out their blog

    Hospitals … Eric Brody, Healthy Conversations and, Jimmy Warren.

  3. Michael:

    Thanks for the kind words about Socialnomics! Keep up the good work.

    Doug: The University of Maryland has had some success using YouTube…-a0212584713

  4. Thanks for all of your hard work Erik. The video generates attention. Excellent job!

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