Web Analytics for Ad Agency New Business


Analytics is a crucial component to successfully generating traffic to your agency’s blog and Website and inbound new business leads. But for many agencies, best practices for using analytics is little understood.

A good resource is the Interactive Advertising Bureau (IAB). Their IAB SmartBrief is one of the daily e-mail newsletters that I receive. It always has helpful information “what you need to know” about analytic practices, trends and  research pertinent to your agency and your clients. It has been a great help to me and part of my daily online reading.

Here’s a sampling of some of the latest articles from IAB Smart Brief newsletter:

Click Here to sign up for the IAB SmartBrief


About Michael Gass

Consultant | Trainer | Author | Speaker

Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.

He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development training and consulting services to advertising, digital, media and PR agencies.

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