It is imperative for agencies to stay on top of new communication devices and their impact upon our industry and clients. That said, you can simply follow Apple. They’ve set the standard and everyone else is playing catchup.
Apple has transformed the way we listen to (and purchase) music with the iPod and iTunes. It also changed the way we use our cellphones with the iPhone. Will it also transform how we read newspapers, magazines and books?
I was just reading this article in PCWorld “Apple Tablet: Did The New York Times Spill the Beans?”
The New York Times’ executive editor, Bill Keller, may have inadvertently confirmed the existence of the oft-rumored Apple Tablet in a private speech earlier this month. During the speech, Keller made a reference to the Times’ strategy for mobile devices. “We need to figure out the right journalistic product to deliver to mobile platforms and devices,” Keller said. “I’m hoping we can get the newsroom more actively involved in the challenge of delivering our best journalism in the form of Times Reader, iPhone apps, WAP, or the impending Apple slate, or whatever comes after that.”
Amazon has recently announced that they are working on a Kindle app for Mac that will allow customers without a Kindle device to be able to purchase ebooks, magazine and newspaper subscriptions. The Apple Tablet could be the perfect match for the Kindle experience.
Below are some additional mockups of what the Apple Tablet might look like.