Google Sidewiki: Post Comments to Even A Competitor’s Website

Google Sidewiki

Google Sidewiki

Another new tool that needs to be on your ad agency’s radar.

Google Sidewiki, which allows you to contribute helpful information next to any webpage or even critical information to a competitors Website. Google Sidewiki appears as a browser sidebar, where you can read and write entries along the side of the page.

Sidewiki, a just-released Google Toolbar feature, is a program that allows you to contribute to any website. User-added info appears as a sidebar beside the page, as Google uses an algorithm to display the most relevant and helpful posts up top.

The key benefits:

  • You can publish helpful information about any webpage from any browser
  • Read insights in context from Sidewiki entries added by others
  • Share Sidewiki entries through Blogger, Facebook, Twitter and Google profiles

See the Sidewiki I created for Jay Baer’s blog, Convince and Convert

Google could eventually put ads in the sidewiki space –monetizing another company’s content

As Jeremiah Owyang points out in a recent post Google’s SideWiki Shifts Power To Consumers –Away From Corporate Websites

“There’s nothing stopping them from allowing advertisers to put ads on SideWiki as “sponsored” information. For example, Coke could run their latest ads on the SikeWiki area. HP could run ads on the site. This *already* happens in the search engine result pages on why not in sidewiki?”

I agree with Jason Falls‘ assessment of Sidewiki, It will force every company in the world with a website to get hip to social media and do it now.

If you’re ready to start exploring the web with Google Sidewiki, visit to download Google Toolbar with Sidewiki and contribute your own entries alongside pages on the web.

Additional articles that may be of interest:


About Michael Gass

Consultant | Trainer | Author | Speaker

Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.

He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development training and consulting services to advertising, digital, media and PR agencies.


  1. I’m a Google fanboy and I think Google has done a great job on its first cut at site annotations, but I still have some mixed feelings overall which I wrote about here:

    Google Sidewiki: Do [No?] Evil

  2. Great post Michael… Very interesting tool. Thanks for sharing.

  3. Thanks Norm!