Another new tool that needs to be on your ad agency’s radar.
Google Sidewiki, which allows you to contribute helpful information next to any webpage or even critical information to a competitors Website. Google Sidewiki appears as a browser sidebar, where you can read and write entries along the side of the page.
Sidewiki, a just-released Google Toolbar feature, is a program that allows you to contribute to any website. User-added info appears as a sidebar beside the page, as Google uses an algorithm to display the most relevant and helpful posts up top.
The key benefits:
- You can publish helpful information about any webpage from any browser
- Read insights in context from Sidewiki entries added by others
- Share Sidewiki entries through Blogger, Facebook, Twitter and Google profiles
Google could eventually put ads in the sidewiki space –monetizing another company’s content
As Jeremiah Owyang points out in a recent post Google’s SideWiki Shifts Power To Consumers –Away From Corporate Websites …
“There’s nothing stopping them from allowing advertisers to put ads on SideWiki as “sponsored” information. For example, Coke could run their latest ads on the Pepsi.com SikeWiki area. HP could run ads on the Dell.com site. This *already* happens in the search engine result pages on Google.com why not in sidewiki?”
I agree with Jason Falls‘ assessment of Sidewiki, It will force every company in the world with a website to get hip to social media and do it now.
If you’re ready to start exploring the web with Google Sidewiki, visit google.com/sidewiki to download Google Toolbar with Sidewiki and contribute your own entries alongside pages on the web.
Additional articles that may be of interest:
- IBM Study: The end of advertising as we know it
- Tsunami Warning: Google Wave, will it replace email?
- Social Media Time Management Tips for Professional Enrichment
- How Do I Keep Up with Social Media?
- Socializing Your Ad Agency’s New Business Development
- How I typically start my day using social media tools for new business