To convert content to new business leads you must learn to write effectively for the web.
There is a completely different writing style for web vs print. A lot of ad agency professionals have difficulty with the transition from print to web.
I’ve found a number of helpful tips. For example: The use the inverted pyramid style of writing for my blog …
The most important information, the take-away or the benefit from your post should be in the first paragraph.
I’m always searching for additional resources that help me to become a better writer for web, whether it is for my blog, Twitter or other social media platforms. I recently came across a post written by Robin Broitman, chief internet and social media strategist for Interactive Insights Group, IIG, titled: HOW-TO: Write Effectively for Twitter & The Social Web. This post contains a collection of 97 articles that are a tremendous resource for your online writing. The articles are conveniently organized in the following 4 categories:
- General Web and Social Media Writing Principles
- Writing Strong Headlines and Titles
- Writing for Twitter
- Writing for Search Engines
Click Here for the links to Robin’s collection of “how to” articles for writing effectively for Web
An additional article of interest: How do users read on the Web? They don’t … they scan