Advertising Works: Ad Agency Advertises for New Business

Todd Knutson, CEO of The List, recently highlighted an agency that actually practiced what it preached, An Ad Agency that was advertising its services, even offering a discount during the recession. It worked!

Advertising Agency Advertises

Advertising Agency Advertises

When asked by a reporter from the National Post, Ron Telpner, chairman and CEO Brainstorm, a Toronto-based agency, (read interview here), Why did you choose to advertise your services? It’s not a move that many agencies would take — at least not so publicly.

The primary motivation was to “walk the talk”: to remove the inherent hypocrisy of an agency that would recommend advertising to its clients as a strategy while not having enough belief in the power of advertising to use it for themselves.

The recession provided a unique opportunity to make this point more poignantly. And as an agency that’s offered fully integrated services from inception, we also wanted to ensure that the market was aware of our full range of services, including digital.

It started with the development of our new website (www.brainstormgroup.com),which offers a more “shopper friendly” interface for potential clients, with less about the agency’s philosophy and more about the goods. One of the campaign objectives was to increase visits to the new site, and it attracted 1,600 new visitors the day the ad ran. (Click Here to read the entire interview, “We’re Walking the Talk”)

I would also encourage you to read Todd’s entire post to learn the results and to get his perspective regarding the ROI this agency generated: “$40,000 Off Our Fees, Your Next New Business Pitch?”

Additional ad agency promotional articles that may be of interest:

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About Michael Gass

Michael Gass is a Business Development Consultant to Advertising, Digital, Media and PR Agencies | Speaker | Author of Fuel Lines