For ad agencies that think social media is a fad, view the World of Socialnomics

This video is based on the book Socialnomics by Erik Qualman and has received over 3 million views.

Welcome to the World of Socialnomics.  Is social media a fad? Or is it the biggest shift since the Industrial Revolution?

Video compilation of Erik Qualman explaining his theory of Socialnomics(TM) along side relevant social media statistics. The book Socialnomics: How social media transforms the way we live and do business.

Key Stats from the Video:

  • By 2010 Gen Y will outnumber Baby Boomers… 96% of them have joined a social network.
  • Social Media has overtaken porn as the #1 activity on the Web
  • 1 out of 8 couples married in the U.S. last year met via social media
  • Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)… Facebook added 100 million users in less than 9 months… iPhone applications hit 1 billion in 9 months.
  • If Facebook were a country it would be the world’s 4th largest between the United States and Indonesia. Yet, some sources say China’s QZone is larger with over 300 million using their services (Facebook’s ban in China plays into this)
  • comScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – Vkontakte.ru is the #1 social network
  • 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction — 1 in 6 higher education students are enrolled in online curriculum
  • 80% of companies using LinkedIn as a primary tool to find employees.
  • The fastest growing segment on Facebook is 55-65 year-old females
  • Ashton Kutcher and Ellen Degeneres have more Twitter followers than the entire populations of Ireland, Norway and Panama
  • 80% of Twitter usage is on mobile devices… people update anywhere, anytime… imagine what that means for bad customer experiences?
  • Generation Y and Z consider e-mail passé… In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen.
  • What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…
  • The #2 largest search engine in the world is YouTube
  • Wikipedia has over 13 million articles… some studies show it’s more accurate than Encyclopedia Britannica… 78% of these articles are non-English
  • There are over 200,000,000 Blogs — 54% of bloggers post content or tweet daily
  • If you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour
  • Facebook USERS translated the site from English to Spanish via a Wiki in less than 4 weeks and cost Facebook $0
  • 25% of search results for the World’s Top 20 largest brands are links to user-generated content
  • 34% of bloggers post opinions about products & brands
  • People care more about how their social graph ranks products and services than how Google ranks them
  • 78% of consumers trust peer recommendations. Only 14% trust advertisements
  • Only 18% of traditional TV campaigns generate a positive ROI
  • 90% of people with DVRs skip ads
  • Hulu has grown from 63 million total streams in April 2008 to 373 million in April 2009
  • 25% of Americans in the past month said they watched a short video… on their phone
  • According to Jeff Bezos 35% of book sales on Amazon are for the Kindle
  • 24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us.
  • In the near future we will no longer search for products and services they will find us via social media
  • More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily.

Additional articles that may be of interest:

About Michael Gass

Consultant | Trainer | Author | Speaker

Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.

He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development training and consulting services to advertising, digital, media and PR agencies.

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