Ad agency new business can be negatively impacted if you are not monitoring your agency’s brand.
“Customers, prospects and peers are discussing your brand, your industry and your competitors right now in social media: with or without you. Unfortunately, choosing not to listen doesn’t make those conversations go away. Actively listening means protecting brand reputation, discovering opportunities, staying competititive and avoiding runaway crisis”. David Alston of Radian6, a leader in the field of social media measurement
Ben Kutz, through his post, List of social media monitoring tools, introduced me to a great list that was initiated by Ken Burbarby. I actually found this resource as a result of monitoring my own brand and comments that had been made about one of my recent post.
Ken says, “When the Social Media Monitoring Tools & Solutions Wiki launched a little more than two and half weeks ago, I wasn’t sure what the response from the social media community would be. To say the least, it has been overwhelming. I’m grateful to all the people that volunteered to expand on the original list, and submitted additions of their own. In a short time, we’ve built up a comprehensive set of world class monitoring tools from companies that span the globe. I’ve already received a deluge of feedback, requests for more information, and ideas to expand on what is already there.
As of right now, the social media monitoring wiki contains 34 free tools(wow!) that you can use to listen to online conversations with, along with 60 paid commercial tools, ranging from inexpensive and lightweight for smaller tasks, to heavy duty full service platforms.”
Click here to view Ken’s Master List of social media monitoring tools
Thanks for sharing this list Michael. I’ll definitely share it with my team back here in DC.
You a most welcome Alex. Glad you found it helpful enough to share.
Ken has put together a comprehensive list for anyone interested in social media monitoring services.
For ad agencies, an attractive option is Sysomos MAP, which provides monitoring, measurement and analytics features. MAP is particularly valuable for agencies looking to meet the needs of multiple clients because it allows for unlimited queries with limits on the amount of information returned. For more information, check out: http://www.sysomos.com/products.
cheers, Mark
Mark Evans
Director of Communications
Sysomos Inc
@sysomos
Do checkout Actionly, a Social Media Monitoring & listening platform. On Actionly you can monitor what people across various social media channels such as Facebook, Twitter, Blogs, Flickr, Youtube, News and Google Buzz. We have a comprehensive Social Media dashboard, automated reporting and in depth Analytics package. Give us a try! Thanks!
-Sam
(http://www.actionly.com)
Michael, thanks for including a quote from me in your post and for the kind words re: Radian6. Just an FYI but I think you meant to say Ken Burbary vs. Ken Darby.
All the best,
@davidalston
Radian6
David, thanks for the correct. I just edited the post.
Thank you for this resource, Michael. You may want to check our interactive directory of social media monitoring and analytics platforms, http://seamlesssocial.com/platform-list/ You can do searches and get all the free tools, or all the free trials or do searches by keyword.. it is, as far as we know, the only directory to have a description of features and price of each tool, and it has 450 social media monitoring and analytics listed, making it the most exhaustive directory of social media monitoring and analytics platforms. And its free for anyone to use..Cheers.
Jean Marie Bonthous
Great! Thanks for sharing Jean. I’ll be sure and check it out.