Study: Fortune 100 companies using Twitter more than any other social media platform

It’s important for advertising agencies to stay on top of social media marketing trends as we continue to watch the evolution of components of this new media channel. Both agencies and their clients should press the viability of marketing with such social media platforms as Twitter.

I thought this new study by Burson-Marsteller and Proof Digital Media would be of interest. The analysis found that 54 percent of Fortune 100 companies were using Twitter to engage with their stakeholders, while 32 percent were using a blog and 29 percent were actively using a Facebook fan page. 

Using Twitter for Ad Agencies:



About Michael Gass

Consultant | Trainer | Author | Speaker

Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.

He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development training and consulting services to advertising, digital, media and PR agencies.


  1. Thanks for writing this post about Twitter. I was always uncertain about using Twitter for business & genuine audiences.

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