This is one of those rare post stepping outside the sphere of agency new business. I found this new Nielsen report very enlightening and wanted to share it with my readers. The report debunks a lot of the myths on “How Teens Use Media.”
You may be surprised to learn that teens can often be reached by the same means as their parents.
Here are a few key findings:
- Teens are NOT abandoning TV for new media: In fact, they watch more TV than ever, up 6% oveer the past five years in the U.S.
- Teens love the Internet … but spend far less time browsing than adults: Teens spend 11 hours and 32 minutes per month online – far below the average of 29 hours and 15 minutes.
- Teens watch less online video than most adults, but the ads are highly engaging to them: Teens spend 35% less time watching online video than adults 25-34.
- Teens read newspapers, listen to the radio and even like advertising more than most.
- Teens’ favorite TV shows, top websites and genre preferences across media are most are mostly the same as their parents.
Click here to view the entire report.