I’m hearing from agencies that are obtaining new business by leading conversations with social media and being able to demonstrate their credibility within that arena.
I just received word that Jaci Russo and The Russo Group landed their 12th new client of the year, CC’s Community Coffee House. This following the acquisition of a new regional client in the dairy category. These both coming through The Russo Group’s ability to demonstrate the benefits of social media by how it has benefited their agency. The agency They actually use the tools they recommend their clients use and practice what they preach.
I’ve featured The Russo Group a number of times because they’ve been out front of most small-to-midsize ad agencies when it comes to social media. They’ve learned to lead conversations with their social media expertise that has opened up doors for this agency nationwide. Ninety-eight percent of their new business now comes from outside their market.
They aren’t the only ones generating new business through social media. Holland + Holland, a small ad agency in Birmingham, has been invited to pitch for a national known brand account. I can’t share the name of the company since they are literally a couple of weeks away from presentations but the invitation came through their niche, marketing to women, combined with their demonstration of knowledge of social media.
Here are just a few other agencies other agencies that have recently reported new business opportunities that have been generated through social media:
- Chuck Robins, president of Aro Solutions, Charlotte, NC agency, recently shared a new business acquisition through social networking. The new business came without a pitch.
- Park Howell, president of Park&Co, Phoenix, AZ, recently share a couple of new business opportunities directly related to their involvement in social media and their environmental marketing niche. Park’s blog, A Brighter Shade of Green Marketing, has also generated conversations with national advertisers and built greater awareness for his agency.
- John Sonnhalter, CEO of SONNHALTER, a B-to-B agency in Cleveland, AZ, has also gotten new business with a major tool manufacturer through social media. John created a blog called, Tradesmen Insights, to help his clients and prospective clients with tips and strategies to reach professional tradesmen through both traditional and social marketing.
Share your ad agency’s social media success story!
If you’d like to share your agency’s social media success story, please add it through the comment section below. It’s an encouragement to others in these lean economic times.