Ad agencies need to understand what top questions their clients and prospective clients are asking about social media and be prepared to provide answers.
Marketers are mostly new to social media. A significant 88% of marketers surveyed are using social media to market their businesses, BUT 72% have only been doing so for a few months or less.
Michael Stelzner, author of the book, Writing White Papers: How to Capture Readers and Keep Them Engaged, commissioned a study that simply asked, “What question about marketing with social media do you most want answered?” From that study here are the top 10 questions your clients want answered regarding social media marketing:
- What are the best tactics to use?
- How do I measure the effectiveness of social media?
- Where do I start?
- How do I manage the social balance?
- What are the best sites and tools out there?
- How do I make the most of my available time?
- How do I find and focus my efforts on my target audience?
- How do I convert my social media marketing efforts into tangible results?
- How do I cohesively tie different social media efforts together?
- Does social media marketing work, and if so, how effective is it?
What is the best way to prepare your agency to answer these questions?
Practice what you preach and use the tools you recommend your clients use. Don’t just talk the talk but walk the walk. Social media is so transparent you’ll not be able to hide your agency’s lack of understanding and preparedness.
Additional report highlights:
- The top benefit of social media marketing: The number-one advantage is generating exposure for the business, indicated 81% of all marketers, followed by increasing traffic and building new business partnerships.
- The top social media tools: Twitter, blogs, LinkedIn and Facebook were the top four social media tools used by marketers, in that order.
- Social media tools marketers most want to learn about: Social bookmarking sites were ranked of highest interest, followed closely by Twitter.
- Business owners were more likely to use social media marketing (90+%) than employees working for a business (81%).
- After only a few months and with as few as 6 hours a week, more than half of marketers have generated qualified leads with social media marketing.
This link will provide you with the entire report: Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses