Content Marketing: 8 Steps to Blogging Success

eight ingredients for blogging success

A resource for consistently creating appealing content for new business. 

As important as it was for an agency to have a Website it is now as important to have an agency blog. Creating a blog can become an appealing “gateway” to your agency and a strong point of differentiation from your competitors.

But it isn’t something to “check-off” your to-do-list. It must be done correctly to be effective.

Jay Baer provides some helpful insights and tools that you can utilize to make your agency’s blog successful. Jay is a social media consultant in Flagstaff, Arizona. We started our consultancies and blogs about the same time. We became good friends. He is rapidly becoming a leader in social media marketing.

He has developed this 8 step-by-step worksheet for creating a structured, useful blog post.

  1. Headline
  2. Main Point
  3. Secondary Points
  4. Search Term
  5. Subheads
  6. Photos/Graphics
  7. Resources/Links
  8. Call to Action for Comments

Another tool that you will find helpful is a downloadable copy of Jay’s 7 Step Social Media Strategy Worksheet as a PDF.

Be sure to check out Jay’s article, 8 Ingredients for Blog Post Success

What are some of the writing resources that have been helpful to you? Share them in the comment section below.

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photo credit: Leo Reynolds via photopin cc

About Michael Gass

Michael Gass is a Business Development Consultant to Advertising, Digital, Media and PR Agencies | Speaker | Author of Fuel Lines

Comments

  1. The link to Jason’s 7 Step Social Media Strategy Worksheet as a PDF is broken. FYI.

    Keep up the good work.

    -Jeremy