A resource for consistently creating appealing content for new business.
As important as it was for an agency to have a Website it is now as important to have an agency blog. Creating a blog can become an appealing “gateway” to your agency and a strong point of differentiation from your competitors.
But it isn’t something to “check-off” your to-do-list. It must be done correctly to be effective.
Jay Baer provides some helpful insights and tools that you can utilize to make your agency’s blog successful. Jay is a social media consultant in Flagstaff, Arizona. We started our consultancies and blogs about the same time. We became good friends. He is rapidly becoming a leader in social media marketing.
He has developed this 8 step-by-step worksheet for creating a structured, useful blog post.
- Main Point
- Secondary Points
- Search Term
- Call to Action for Comments
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Another tool that you will find helpful is a downloadable copy of Jay’s 7 Step Social Media Strategy Worksheet as a PDF.
Be sure to check out Jay’s article, 8 Ingredients for Blog Post Success
What are some of the writing resources that have been helpful to you? Share them in the comment section below.
Additional articles that may be of interest:
- 40 Ways to Take Your Ad Agency’s Blog to the Next Level
- How Do I Keep Up with Social Media?
- A Great New Tool for Ad Agency Branding
- The Best First Steps into Social Media for Ad Agency CEOs