As important as it was for an agency to have a Website it is now as important to have an agency blog.
But it isn’t something to just “check-off” your to-do-list. It must be done correctly to be effective for new business. Jason Baer provides some helpful insights and tools that you can utilize to make your agency’s blog successful.
Jason, a social media consultant in Flagstaff, Arizona, and I started our blogs about the same time. We became good friends. Jason has been on the cutting edge of social media and its application for new business. He recently wrote a post on his blog, Convince&Convert, which I wanted to pass on to my readers: 8 Ingredients for Blog Post Success
Jason has also developed this step-by-step worksheet for creating a structured, useful blog post. It also includes sections for headline (suitable for twitter), main points, secondary points, photos and other art, key search terms (for SEO purposes), etc.
Another tool that you will find of help is a downloadable copy of Jason’s 7 Step Social Media Strategy Worksheet as a PDF
Creating a blog can become an appealing “gateway” to your agency and a strong point of differentiation from your competitors.
Additional articles that may be of interest:
- 40 Ways to Take Your Ad Agency’s Blog to the Next Level
- How Do I Keep Up with Social Media?
- A Great New Tool for Ad Agency Branding
- The Best First Steps into Social Media for Ad Agency CEOs