Content Marketing: 8 Steps to Blogging Success

eight ingredients for blogging success

A resource for consistently creating appealing content for new business. 

As important as it was for an agency to have a Website it is now as important to have an agency blog. Creating a blog can become an appealing “gateway” to your agency and a strong point of differentiation from your competitors.

But it isn’t something to “check-off” your to-do-list. It must be done correctly to be effective.

Jay Baer provides some helpful insights and tools that you can utilize to make your agency’s blog successful. Jay is a social media consultant in Flagstaff, Arizona. We started our consultancies and blogs about the same time. We became good friends. He is rapidly becoming a leader in social media marketing.

He has developed this 8 step-by-step worksheet for creating a structured, useful blog post.

  1. Headline
  2. Main Point
  3. Secondary Points
  4. Search Term
  5. Subheads
  6. Photos/Graphics
  7. Resources/Links
  8. Call to Action for Comments

Another tool that you will find helpful is a downloadable copy of Jay’s 7 Step Social Media Strategy Worksheet as a PDF.

Be sure to check out Jay’s article, 8 Ingredients for Blog Post Success

What are some of the writing resources that have been helpful to you? Share them in the comment section below.

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photo credit: Leo Reynolds via photopin cc

About Michael Gass

Consultant | Trainer | Author | Speaker

Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.

He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development training and consulting services to advertising, digital, media and PR agencies.


  1. The link to Jason’s 7 Step Social Media Strategy Worksheet as a PDF is broken. FYI.

    Keep up the good work.


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