8 Benefits of Social Media for Small-to Midsize Ad Agencies

Social media benefits the bottom line for small-to midsize ad agencies  – new business. 

I arrived in Atlanta last night and had some time to catch up with my good friend, Scott Nelson, Nelson Creative. Scott and I spent the evening together talking mostly about social media and its impact upon our industry. Scott is a believer.

I’m prepping this morning for a “Fueling Ad Agency New Business Through Social Media” workshop for Catapult New Business, Marketing Mine and THE LIST.

As you can tell I am a social media enthusiast. Social media is making the biggest impact upon the advertising industry from anything else seen in my lifetime. It also impacts ad agency new business. I view these as  positive impacts.

Below are a few of the benefits social media provides ad agency new business:

  1. From an agency new business perspective, social media “teaches” ad agencies to do new business the way they should have been doing all along.
  2. Social media is a great positioning and brand tool for agencies.
  3. The personal and professional enrichment provided through social media allows you to stay up on the latest trends, stay ahead of your clients and provide them with genuine leadership.
  4. Social media greatly improves your communication skills. “You don’t know what you know till you write it down.”
  5. Social media is not a fad, it is my prediction that it will be the central hub for all of our advertising and marketing. The rich feedback from audiences is incredible, timely and affordable.
  6. People want to work with people that they know, like and trust and social media provides the opportunity to build relationships in the most efficient way possible. I’m connected with people all over the country, even have globally. As I’ve repeatedly said, it is networking on steroids.
  7. Combining social with your agency’s niche, your agency’s point of differentiation can become an appealing and powerful position.
  8. Social media provides and small-to midsize agencies their opportunity of a lifetime.  There are no experts in social. It is so new, anyone who claims to be you can be assured they aren’t. The rules are continually being rewritten as others come into this space. Jump in and allow social media and your agency’s creativity to take your agency beyond your wildest dreams. It’s done exactly that for me.

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About Michael Gass

Consultant | Trainer | Author | Speaker

Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.

He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development training and consulting services to advertising, digital, media and PR agencies.

Comments

  1. David Deal says
    March 13, 2009 at 9:46 pm

    Totally agree with you, Michael. Social media also makes agencies get their hands dirty. To be successful social media counselors, agencies need to “live the social values” in their own cultures: employing social media tools like Twitter, Facebook, and wikis in the core of their operations. That’s one reason why social media can be so transformational, for better or worse, depending on how many agencies are willing to embrace social, not just teach it.

  2. mikefrizzi says
    April 13, 2009 at 2:44 pm

    Michael,

    As a soon to graduate Advertising student, I wonder how you see Social Media being used to deliver ads in the future, opposed to being used as a feedback and knowledge accumulating tool. Also, you have made some great points in this post, but they are all pretty general. I would like to see you get more in-depth on them. I think you have some great information to share, but it is not fully developed in your post. Please share!