“Social Media is a communications channel and not a marketing tactic. Rather than think of Social Media as part of the marketing toolkit, it would be more accurate to consider Social Media as a communications channel. ” August (“Augie”) Ray, writer for Social Media Today and Managing Director of Experiential Marketing at Fullhouse
Social media is much more than a tactic. The more you participate in social media and learn what can be gleaned, you will soon realize its potential. Rich, valuable and instantaneous feedback from your audience. Lots of opportunity to conduct primary research. A wealth of information from online discussions as informative as the very best focus groups.
Social media becomes the hub, the core, the foundation for building an effective marketing strategy.
This is why I so strongly believe in fueling your agency’s new business through social media. It provides the basis for how your agency should be marketed. Not what you think your agency’s benefits are but what your prospective client audience thinks they are. Not what you think your agency’s message should be but what is most appealing to your audience. They are the judge and jury.