Ad Agencies: Being Better at New Business Through Social Media

Social media “teaches” ad agencies to do new business the right way. It is one of the best tools for agency branding, positioning and new business that I have ever used. One of the reasons for this is that you can get instant feedback from your audience as to what is appealing and what is not. Often what you may think resonates doesn’t. Your audience is the judge.

Therefore, your help is needed to help make FUEL LINES a better tool for new business.

FUEL LINES was started to help small-to midsize ad agencies with their new business practices. New Business tips, tools, tactics and trends that help give them a differentiating strategy, a competitive advantage, a higher-profile reputation, and an improved ability to attract and win the kind of clients  they really want.

michael-gassI’ve learned so much from readers of FUEL LINES. The interaction has been personally enriching for me and I hope has helped provide the kind of content that is a help to you.  If you haven’t done so already, I ask for your input  – how I can make this blog more useful to you?

Here are some areas you might like to comment on that I might improve upon:

  • Topics – are there topics (specific or general) you’d like covered in the coming months? What are the main new business issues that your agency is facing as we approach a new year?
  • Types of Posts – reader questions, tutorials, case studies, short tips, guest posts, tool reviews…. have your say about what you’d like most/least
  • Posting Frequency – too many posts, not enough, just right?
  • Design – before initiating a redesign – your comments and ideas would be helpful at this point
  • Blog Features – what would make your reader experience better?
  • Community – do you feel you connect well with other readers? Are there features that you’d like added to help connect more?
  • Services and Tools – what could I offer you to help you improve your agency’s new business?
  • What Frustrates You about FUEL LINES? What is Best about it?
  • Other Ideas and Feedback – anything goes, big or little.

The ‘Rules’ – Any feedback, suggestions or ideas that you have are welcome.  I make a commitment to you to read anything you have to say.

All that I ask in return is that you be honestcourteous and constructive with your feedback.

FUEL LINES is a project that I pour a lot of time and effort into – as a result sometimes criticism can be a little difficult to hear – however I think it’s vital to take it all on board if this is to continue to be a valuable resource for agencies wanting to improve acquiring new business.

So it’s over to you. Feel free to either leave your feedback in comments below or to share them privately with me via my Contact Page. Your input is very much appreciated.  


About Michael Gass

Consultant | Trainer | Author | Speaker

Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.

He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development training and consulting services to advertising, digital, media and PR agencies.


  1. Eric Peterson says:


    First, let me say that your posts were my personal gateway into the SM world, and for that alone I owe you much.

    It occurs to me that I rarely “officially visit” your blog, so my feedback will lean more toward the entire relationship. I read your posts via email and, more recently, Google Reader. I follow your tweets. But this is one of the few times I’ve clicked over to your blog. I am in the process of transistioning from a voyuer to an active participant, so I anticipate that your archives will serve as an indespensable resource. I’m sure I’ll have more to add by way of commenting, as well.

    What draws me to follow you is your passion and transparency. Someone who is passionate about what they do is eager to share, even with those who could be perceived as marketplace competiton. I often ask myself how you serve as such an in-depth resource to your peers, while at the same time serving your clients. In any case, your passion about the potential of SM as an accelerator small to mid-size agencies continues to inspire me.

    At times, I have trouble keeping up with all the information you disseminate. A glance at my inbox, reader and TweetDeck sometimes gives me anxiety! I’m the type who doesn’t want to miss a beat, and I often find myself landing on information I had already digested through another of your outlets. I suppose the fact that I don’t yet have a smart phone contributes to my struggles to keep up. And maybe I should pare down the ways in which I access your information. But the sheer amount and frequency of can sometimes be imposing.

    I’m not one who subscribes to change for the sake of change. I trust you will follow your own advice, check your stats, and react to what the numbers tell you. Personally, I’m not looking to be wowed by a blog’s design. Yours is simple, focused on the information, and and easy to navigate.

    I hope my feedback is helpful. Keep up the great work!

  2. Eric,

    Thank you for your kind words and insights. They are very much appreciated.

    I’m hopeful to move to another blog platform in the near future that will help readers easily locate specific information they look for regarding agency new business. I now have over 280 blog post, so the volume of information is becoming a challenge to navigate.

    Older content that is still relevant finds new life through tools such as Twitter which constantly introduces the blog to new audiences.

    I’m constantly learning from feedback such as yours. It is very helpful so feel free to continue to let me know ways that I can improve your experience and be a better resource to you for the future.

  3. I noticed that this is not the first time you write about the topic. Why have you chosen it again?

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