Social media “teaches” ad agencies to do new business the right way. It is one of the best tools for agency branding, positioning and new business that I have ever used. One of the reasons for this is that you can get instant feedback from your audience as to what is appealing and what is not. Often what you may think resonates doesn’t. Your audience is the judge.
Therefore, your help is needed to help make FUEL LINES a better tool for new business.
FUEL LINES was started to help small-to midsize ad agencies with their new business practices. New Business tips, tools, tactics and trends that help give them a differentiating strategy, a competitive advantage, a higher-profile reputation, and an improved ability to attract and win the kind of clients they really want.
I’ve learned so much from readers of FUEL LINES. The interaction has been personally enriching for me and I hope has helped provide the kind of content that is a help to you. If you haven’t done so already, I ask for your input – how I can make this blog more useful to you?
Here are some areas you might like to comment on that I might improve upon:
- Topics – are there topics (specific or general) you’d like covered in the coming months? What are the main new business issues that your agency is facing as we approach a new year?
- Types of Posts – reader questions, tutorials, case studies, short tips, guest posts, tool reviews…. have your say about what you’d like most/least
- Posting Frequency – too many posts, not enough, just right?
- Design – before initiating a redesign – your comments and ideas would be helpful at this point
- Blog Features – what would make your reader experience better?
- Community – do you feel you connect well with other readers? Are there features that you’d like added to help connect more?
- Services and Tools – what could I offer you to help you improve your agency’s new business?
- What Frustrates You about FUEL LINES? What is Best about it?
- Other Ideas and Feedback – anything goes, big or little.
The ‘Rules’ – Any feedback, suggestions or ideas that you have are welcome. I make a commitment to you to read anything you have to say.
All that I ask in return is that you be honest, courteous and constructive with your feedback.
FUEL LINES is a project that I pour a lot of time and effort into – as a result sometimes criticism can be a little difficult to hear – however I think it’s vital to take it all on board if this is to continue to be a valuable resource for agencies wanting to improve acquiring new business.
So it’s over to you. Feel free to either leave your feedback in comments below or to share them privately with me via my Contact Page. Your input is very much appreciated.