Given the current economic crisis and the communications revolution, on Monday, February 23rd, media baron Rupert Murdoch issued an urgent internal communication, warning his staff:
“We are in the midst of a phase of history in which nations will be redefined and their futures fundamentally altered. Many people will be under extreme pressure and many companies mortally wounded. Our competitors will be sorely tempted to take the easy beat, to reduce quality in the search for immediate dividends.
Let me be very clear about our company: where others might step back from their commitment to their viewers, their users, readers and customers – we will renew ours.”
He declared, “The direction of the business now and over the next few years will define the character of our company for decades.”
Hopefully the advertising industry, with all of its resilient creative and intelligent minds, is as committed to finding solutions for its clients during the current economic crisis and global communications revolution.
What are your thoughts? Do you think ad agencies are already leading or are they behind?