On the biggest night of the year for the advertising industry, tires roll over the Super Bowl Ad competition, besting beer for the first time in six years.
As of 12:00 am EST, the top 5 ads as ranked by ADBOWL voters on a five point scale were:
- Bridgetstone’s “Taters”
- Bridgestone’s “Hot Item”
- Coca-Cola’s “Heist”
- Doritos’ “Crystal Ball”
- Anheuser-Busch-Clydsedale Fetch
“Last year Bridgestone came in a surprise number two,” said Steve McKee, president of McKee Wallwork Cleveland. “And this year they seized the top two spots. Good for them.”
“This year’s biggest surprise was how poorly Anheuser-Busch fared in ADBOWL,” said McKee. “Unlike past years, their spots just fell flat.”
McKee believes that this was a particularly smart year for marketers to advertise. Viewers turned to the tradition of the big game and the advertising extravaganza to take their mind off of the gloomy economy and its impact. “The Super Bowl is the only time when people actually tune in for the ads,” said McKee. ”Despite their seemingly expensive price tag, the ads reach their target audiences for just pennies per household. That’s a great buy in any economic climate.”
During and after the game last night, viewers went to www.ADBOWL.com and rated the commercials on a scale between one and five, with one being a “fumble” and five being a “touchdown.” A complete listing of the results, including breakdown of winners as voted on by by sex and age, can be found at www.ADBOWL.com.
ADBOWL Winners 2002-2009:
- 2009 – Bridgestone’s “Taters”
- 2008 – Budweiser’s “Clydesdale Team”
- 2007 – Bud Light’s “Rock, Paper, Scissors”
- 2006 – Bud Light’s “Hidden Fridge”
- 2005 – Anheuser-Busch’s “Applause”
- 2004 – Budweiser’s “Donkey Dream”
- 2003 – FedEx’s “Castaway”
- 2002 – M&M’s “Chocolate on Your Pillow”
McKee Wallwork Cleveland offers planning, creative, and media services to a broad range of growing companies, including Taos Ski Valley, Heritage Hotels & Resorts, Mr. Rooter Plumbing, and The Natural Stone Council. Founded in 1997, the agency earned a spot on the 2002 Inc. 500 list of the fastest-growing private companies in the nation and is a two-time EFFIE Award winner.
Rassai Interactive is a full-service interactive agency that specializes in the production of video-driven websites and integrated web strategies. Since 2001, Rassai Interactive has been providing progressive internet solutions to a wide variety of clients including Texas Christian University, Carter & Burgess, American Iron Horse Motorcycles, and Texas De Brazil.
Additional articles of interest:
- New York Times: Twitter Chatter During the Super Bowl
- ADBOWL: Ad Agencies Should be “Creative” Promoting Themselves
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Michael Gass, agency new business consultant, primarily to small and mid-size advertising agencies, utilizing both traditional and new media tools.